RuneScape’s Jagex flourishes under Chinese ownership
Following Jagex’s sale to China’s Fukong Interactive Entertainment back in 2016, there’s been some concern and curiosity over the fate of the studio and its flagship MMO RuneScape. In an interview with Games Industry, Acting CEO Phil Mansell revealed that the transition to this new era has been a “relief” and resulted in growth for both Jagex and RuneScape.
Mansell said that the new ownership has been a net positive for the company: “[Fukong] want us to grow, of course, and they’re being supportive. But they are not looking for some crazy, transformative, risky things. They want us to focus on what we’re good at. They’ve looked at RuneScape and said you can do more with that. Can you make more games? Yeah, we can. Can we work on multiple platforms? Yes. It is a measured approach and the right things to be doing.”
Mansell said that Fukong is setting itself up to be a global entertainment powerhouse with Jagex forming the hub of its western arm. While RuneScape 3 and Old School RuneScape remain at the core of the business, Jagex is branching out into other ventures, such as looking at other studios to acquire, VR tech for RuneScape, adding new games teams, and prototyping ideas dreamed up by the team during designated brainstorming time. No matter what, however, he said that the company under his leadership will see projects driven by player desires and feedback.