So what’s the key element in revitalizing the flagging player numbers for Lawbreakers? Cliff Bleszinski puts forth that part of the onus is on him to be, in his own words, “less of a dick” when interacting with people online. The game’s team is also revisiting the game’s overall marketing image and hopefully communicating more effectively what the game is about in play, which should hopefully entice more players to the game; Bleszinski repeatedly compared the process with the game to a marathon rather than a sprint.
We need the bodies. We need to keep fluffing up the CCU. We need to do what we can to let people know this is a really sweaty palm type of experience that can hopefully lend itself to e-sports. But you know, I have to keep this game alive, first and foremost.
He also states that the player numbers have been humbling, but that the game’s PlayStation 4 user base is doing fine. (The interviewer notes that matchmaking attempts on the console were unsuccessful over multiple attempts, but the tests in question were in Australia, which could be the culprit.) Check out the full interview if you’re interested in seeing whether the game can turn both is image and its player numbers around.