Don’t be too proud of the barrier to entry you’ve constructed; the ability to make in-game unlocks incredibly expensive is insignificant next to the power of angry consumers. An update after the latest furor over Star Wars: Battlefront II’s hero unlock prices sees the prices for these characters slashed by 75%, bringing Luke Skywalker and Darth Vader down to 15,000 credits, while Palpatine, Leia, and Chewbacca will run 10,000 credits and Iden will cost only 5,000 credits.
What EA doesn’t note in its blog post is that it also reduced reward payouts commensurately.
We’re sure the cost is one that’s still meant to provide a sense of pride and accomplishment, somehow. Whether or not this mollifies players who were rather justifiably miffed about the whole thing remains to be seen; what is already quite obvious is that this is not something that the target audience is taking lightly, so the next move is on Electronic Arts – and that move appears to be an AMA?
“We’ve also been listening to how much you’re loving features in the game (Starfighter Assault, 40 player MP battles, Darth Maul lightsaber throws, etc.) as well as what you haven’t liked. We know some of our most passionate fans, including those in our subreddit, have voiced their opinions, and we hear you. We’re making the changes to the credit levels for unlocking heroes and we’re going to keep making changes to improve the game experience over time. We welcome the conversation. In fact, this Wednesday we’d like you to join us for a Reddit AMA with some of the key leads on our team.”
We’re sure that’s going to go over well.