Leaderboard: How should MMORPG studios communicate to players?

The most peculiar comment thread erupted in MJ’s recent post about Secret World Legends’ Krampusnacht. In response to the casual note that the holiday event rewards had been announced by the community manager in Funcom’s Discord channel, MMO readers expressed furious annoyance that details of that sort were being disseminated in obscure chats instead of through official channels accessible to everyone.

MOP commenter Greaterdivinity rather colorfully requested that developers stop using chat channels “for delivering information to the community at large,” not out of specific dislike of Discord but because studios must surely know that they’re reaching only the tiniest sliver of their full audience that way. The alternative “doesn’t even need to be a forum,” commenter Styopa chimed in. “Forums are for interacting and dialogue. I would be happy if they just had a single reliable go-to source for current game information. Like, say, an official web page?”

Now don’t go getting all reasonable! Save that for the polls! How should MMORPG studios communicate to players? Choose all that apply in today’s Leaderboard:

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