Blizzard denies claims that Diablo 4’s reveal was meant to punctuate BlizzCon as ActiBlizz stock plummets

    
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So here’s some fuel on the raging dumpster fire that is the Diablo scene right now: Kotaku has sources claiming that Blizzard did indeed intend to reveal Diablo 4 at BlizzCon this past weekend but yanked it at the last minute.

“The original plan for BlizzCon 2018, according to two people familiar with Blizzard’s plans, was for Blizzard to announce the mobile game Diablo Immortal and then end on a video in which company co-founder Allen Adham told the audience that a proper Diablo 4 was in development but not ready to show just yet,” Kotaku’s Jason Schreier reports. Of course, what actually happened was that Blizzard revealed Diablo Immortal, to the stunned disbelief of the attendees, then ended on that down note before moving on to the Diablo What’s Next panel, where Wyatt Cheng made his now-infamous “do you guys not have phones?” remark and April Fools Guy got in his snarky question to the hoots and cheers of the audience.

According to Kotaku’s sources, Blizzard changed up Diablo’s BlizzCon plans “at some point in the last couple of weeks,” deciding it “wasn’t yet ready to commit to an announcement, as Diablo 4 has changed drastically over the past four years and may continue to change further.”

The last-minute change in plans would certainly explain Blizzard’s big tease and sudden downplay of that tease in the lead-up to the con. It might also explain some of the serious technical snafus during the opening ceremonies and why the con overall felt like a bit of a dud with no major announcement to buoy it.

Blizzard apparently no-commented Kotaku on its scoop.

Source: Kotaku. Cheers, Isarii.
Update 11/5
As multiple MOP readers have pointed out, Activision Blizzard stock fell 7.2% today before rebounding a tad to close down 6.74%; though it’s being called a “plunge,” analysts don’t seem worried long-term. The company’s Q3 2018 investor call is coming up on Thursday.
Update 11/6
Blizzard has apparently commented to Kotaku after all, rejecting the sources’ story. “Although we can confirm that the video was made, Blizzard disputes that it was planned for BlizzCon,” Kotaku says. Here’s Blizzard’s statement.

“First off we want to mention that we definitely hear our community. We generally don’t comment on rumors or speculation, but we can say that we didn’t pull any announcements from BlizzCon this year or have plans for other announcements. We do continue to have different teams working on multiple unannounced Diablo projects, and we look forward to announcing when the time is right.

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Yangers
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Yangers

“Although we can confirm that the video was made”

So, they have made a video announcing Diablo 4, but were not going to show it at Blizzcon?

Curious.

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Bruno Brito

though it’s being called a “plunge,” analysts don’t seem worried long-term

> “Activision’s analist see china growth from mobile game.”

Yeah, good luck with that.

I’m now completely sure: Blizzard’s suits and analists are complete morons.

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Cosmic Cleric

Gotta disagree, unfortunately.

If anything, that’s where the “smart” money is at, and we are probably being SoE-SWG-CU/NGE’d, left at the side of the road.

Kind of being dark today, but I’ve just lost all faith in ActiBlizz.

kjempff
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kjempff

Diablo3 more or less died for me when they changed to personal loot and removed auctions, and it just went downhill from there, so I have low expectations that they have got any clue how to make a good Diablo4. WoW is getting worse by every expansion. and though Overwatch is a great game it is hard to mess up a competitive shooter.
In dark times you always cling on to hope, and Diablo Immortal is not a booster of that hope, but rather the opposite.

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SirUrza

The things you apparently liked about D3 were the very real problems that destroyed D3.

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John Kiser

Totally don’t understand that trade and an auction system aren’t bad. The people negativity wise on it complained about the RMT aspects and blizzard took their removal a little too far.

Mordyjuice
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Mordyjuice

Heh, sorry Blizzard destroyed your supplemental income I guess?

kjempff
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kjempff

As usual there are people ready to misunderstand your words.
No, I did not make money on the rmt auction house, and I agree rmt was very bad for the game.
I only played hc, and on the hc auction house rmt were not enabled, and therefore on hc auction house very much kept players interacting, which is something I value very highly; and not surprisingly is completely gone with personal loot.
Also personal loot kills rng, and rng is a cornerstone in this game of game.
And later when you didn’t even have to play the story anymore, the gameplay got narrowed down even more. I also find the set system problematic; sets are essentially is the best gear you can wear and therefore force you into a certain playstyle. Finally the thrills of finding something good has steadily been removed, partly with personal loot and partly because of Blizzards very controlled progression scheme which insures a flat structure of drop upgrades (and this is a generic problem with all Blizzard games, but not as outspoken in the early Diablo3 days).
Diablo2 was completely the opposite, with huge spikes in luck where suddenly you would get something really valuable – Those moments are what I play all my games for, and I strongly dislike all that horizontal crap and flat loot systems. Diablo2 was/is actually fun and exciting to play and progress in, Diablo3 has turned into a number game and a chore.

Of course you will twist the meaning of this also, but there it is.

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McGuffn

I would have used the word grind, but people also think rng fixed Destiny 2 so it’s a clear sign to stay away.

I get the thing about the set bonuses though. For me the solution is to have more sets, and more that don’t require 6 pieces.

kjempff
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kjempff

I agree on having more set pieces, and not requiring 6 pieces. But better yet, no set pieces :D

I can’t comment on Destiny 2 because I don’t play that, but I can say grinding for stuff in Warframe is great feeling of accomplishment when you get your pieces – And that goes for all the best games I have played, the best of them all, Ever(grind)quest. You see, for feeling of accomplishment to occur, you need to have earned it.. and the flatter the earning rate, the more like work it seem. I play for that feeling of accomplishment, for progression, and the excitement of ups(getting that great item) and downs(realizing I need to get better or stronger to beat something), heck I often delete all my chars and start over just for that.
You guys are way too focused on timezinks, it is not (only) about that.

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Sunken Visions

I can understand wanting to find something of value, but I’ve never understood why people think that matters in a video game. You know that itemized rng is just a timesink, right?

Real rng is supposed to make games more interesting and change how they unfold. It’s not supposed to be something that feeds your gambling addiction.

Do yourself a favor and stay away from casinos, you have a problem.

kjempff
Reader
kjempff

No rng is not just a time zink.
And thank you for the advice about gambling, doctor. It was not at all narrow minded.

Reader
rafael12104

It doesn’t matter IF they were going to announce D4 or some semblance of it. They didn’t do it.

And it’s just a ridiculous to buy into the “We do continue to have different teams working on multiple unannounced Diablo projects, and we look forward to announcing when the time is right.” Why? Because it has been 6 years!

6 years and not one word or hint. For Yoda’s sake, how hard and how much time does it take to prep a cryptic slide with a faded and bloody D4 logo, some scary music, and a crappy tagline like #becarefulwhatyouwhish4.

See? Easy!

And the debacle is not lost on investors. The stock reflects it. Oh, the next financial call will make them feel better, but such a misstep does not go unnoticed.

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Michael18

While “You think you do, but you don’t.” was better for fueling nerd rage, it has to be said that “Do you guys not have phones?” is actually the funnier quote. It’s so off the mark, lol.

In any case, no company is better in churning out epic quotes at conventions.

Reader
McGuffn

Even better is that they completely shot it down in the damage control by admitting it was for a new, younger audience. “Don’t you guys have phones” ain’t going to fit into that. The damage control reveals the stupidity of revealing it at blizzcon.

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Mr Poolaty

EA and Take Two are down more today than blizztard

Reader
Danny Smith

“People thought this was a fan fest and not a trade show, no thats the asian one with catgirls” – Blizzard dev lighting a cigar with a burning $100.

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Roger Melly

I am sure Diablo 4 is a thing now but I am not so sure it was even a twinkle in Blizzards eye prior to Blizzcon .

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Axetwin .

Of course investors aren’t worried. The demographic for Immortal is the 9-13 age range. Which is the perfect age for publishers, as those kids buy what they’re told to buy. Seeing as how mobile games all make their money from underage kids with access to their parents credit cards, they’ll be making money hand over fist.

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Ashfyn Ninegold

Investment company Cowen & Co. wrote to investors, “Blizzard severely miscalculated how their fans would respond, which suggests they aren’t in touch with their players as maybe they should be.”

At least the investment companies aren’t fooled.