If you had “transmedia synergy” on your MMO bingo card, you’re going to be happy about this post right here. Roblox is apparently leaping back into the cross-promotion fun with a Stranger Things event ahead of the release of the popular show’s season 3 rollout on the July 4th.
Apparently you can grab the first two themed items for free right now, but expect more items unlocked across social media as players are “solving daily riddles and puzzles, with a new clue each day leading up to the show’s premiere on July 4, 2019.”“Starting July 1 and leading up to the premiere of Stranger Things 3 on July 4, Roblox players can earn limited-edition virtual items by solving riddles and puzzles. In addition, players can take advantage of free, limited-time virtual items for their avatar, including the iconic Scoops Ahoy hat and the Demogorgon mask.”
One puzzle can change everything. Investigate the Upside Down with Roblox and @Stranger_Things by solving daily puzzles to discover promo codes for exclusive rewards! Solve today’s puzzle now: https://t.co/y78FWxfQUn pic.twitter.com/AAGwNjI4rR
— Roblox (@Roblox) July 1, 2019
Source: Press release, official site