crosspromotion

Fortnite plans a Fallout-themed crossover for next weekend

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These days it appears that Fortnite is conducting an experiment to see how many wildly disparate franchises and IPs it can shove into its...

Fallout 76 kicks off free-play week in celebration of the Fallout TV show’s launch

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Bethsoft knows how to work some transmedia synergy: It's running a bunch of Fallout 76 promos in conjunction with the premiere of the Fallout...

Geralt of Rivia arrives to Fortnite as battle pass cosmetics and an in-game task list

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Fans of the RPG series The Witcher already know that its main protagonist Geralt of Rivia gets around, but he's also been getting around...

Lost Ark tackles quality-of-life improvements in today’s The Witcher collab patch

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Those of you crying out for weird crossovers will be pleased to know that The Witcher franchise has invaded Lost Ark's western version today...

Animal Crossing New Horizons latest transmedia synergy effort is with Build-A-Bear

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Animal Crossing New Horizons has been king of the crossovers for a while now, with partnerships with everything from fast-fashion makeup brands to an...

Massively on the Go: Pokemon Go’s quality-of-life changes aren’t half bad

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So, Niantic's pushed out a few more changes to Pokemon GO, and it's not all doom and gloom! In fact, a few changes have been...

Massively-on-the-Go: Gotta cash’em all in Pokemon Go

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In the last few editions of the Massively-on-the-Go column, I've been covering the deluge of events and updates Pokemon Go has received quite suddenly...

Pokemon Sword and Shield teases dungeons, Pokemon Go will finally connect to Home

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Today's Pokemon Direct had some surprising news for franchise fans. First, the second  Pokemon Sword and Shield expansion, The Crown Tundra, is coming out...

The Daily Grind: How do you feel about MMO cross-promotions?

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Whether it's sanctioned or not, the tradition of MMOs taking any opportunity to draw upon the popularity of other entertainment mediums has been around...

Monster Hunter World preps November Resident Evil collab, counts 14M sales

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If you twist them enough, the parallels between single-player zombie horror series Resident Evil and multiplayer action RPG Monster Hunter: World can be found....

Roblox’s latest transmedia synergy event is with… Stranger Things

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If you had "transmedia synergy" on your MMO bingo card, you're going to be happy about this post right here. Roblox is apparently leaping...

‘Dunkirk’ events arrive in World of Tanks, World of Warships, and World of Warplanes

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Dust off your transmedia synergy bingo cards: Wargaming's just announced a cross-promotion with the Warner Bros.-backed, Christopher Nolan-produced historical war film Dunkirk. Here's your...

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