crosspromotion

Monster Hunter World preps November Resident Evil collab, counts 14M sales

If you twist them enough, the parallels between single-player zombie horror series Resident Evil and multiplayer action RPG Monster Hunter: World can be...

Roblox’s latest transmedia synergy event is with… Stranger Things

If you had "transmedia synergy" on your MMO bingo card, you're going to be happy about this post right here. Roblox is apparently...

‘Dunkirk’ events arrive in World of Tanks, World of Warships, and World of Warplanes

Dust off your transmedia synergy bingo cards: Wargaming's just announced a cross-promotion with the Warner Bros.-backed, Christopher Nolan-produced historical war film Dunkirk. Here's...

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