crosspromotion

The Daily Grind: How do you feel about MMO cross-promotions?

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Whether it's sanctioned or not, the tradition of MMOs taking any opportunity to draw upon the popularity of other entertainment mediums has been around...

Monster Hunter World preps November Resident Evil collab, counts 14M sales

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If you twist them enough, the parallels between single-player zombie horror series Resident Evil and multiplayer action RPG Monster Hunter: World can be...

Roblox’s latest transmedia synergy event is with… Stranger Things

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If you had "transmedia synergy" on your MMO bingo card, you're going to be happy about this post right here. Roblox is apparently...

‘Dunkirk’ events arrive in World of Tanks, World of Warships, and World of Warplanes

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Dust off your transmedia synergy bingo cards: Wargaming's just announced a cross-promotion with the Warner Bros.-backed, Christopher Nolan-produced historical war film Dunkirk. Here's...

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