crosspromotion

Animal Crossing New Horizons latest transmedia synergy effort is with Build-A-Bear

3
Animal Crossing New Horizons has been king of the crossovers for a while now, with partnerships with everything from fast-fashion makeup brands to an...

Massively on the Go: Pokemon Go’s quality-of-life changes aren’t half bad

0
So, Niantic's pushed out a few more changes to Pokemon GO, and it's not all doom and gloom! In fact, a few changes have been...

Massively-on-the-Go: Gotta cash’em all in Pokemon Go

2
In the last few editions of the Massively-on-the-Go column, I've been covering the deluge of events and updates Pokemon Go has received quite suddenly...

Pokemon Sword and Shield teases dungeons, Pokemon Go will finally connect to Home

0
Today's Pokemon Direct had some surprising news for franchise fans. First, the second  Pokemon Sword and Shield expansion, The Crown Tundra, is coming out...

The Daily Grind: How do you feel about MMO cross-promotions?

20
Whether it's sanctioned or not, the tradition of MMOs taking any opportunity to draw upon the popularity of other entertainment mediums has been around...

Monster Hunter World preps November Resident Evil collab, counts 14M sales

1
If you twist them enough, the parallels between single-player zombie horror series Resident Evil and multiplayer action RPG Monster Hunter: World can be found....

Roblox’s latest transmedia synergy event is with… Stranger Things

0
If you had "transmedia synergy" on your MMO bingo card, you're going to be happy about this post right here. Roblox is apparently leaping...

‘Dunkirk’ events arrive in World of Tanks, World of Warships, and World of Warplanes

2
Dust off your transmedia synergy bingo cards: Wargaming's just announced a cross-promotion with the Warner Bros.-backed, Christopher Nolan-produced historical war film Dunkirk. Here's your...

ADVERTISEMENT

THE LATEST POSTS

TOP CONTENT