crosspromotion

Bethsoft knows how to work some transmedia synergy: It's running a bunch of Fallout 76 promos in conjunction with the premiere of the Fallout...

Fans of the RPG series The Witcher already know that its main protagonist Geralt of Rivia gets around, but he's also been getting around...

Those of you crying out for weird crossovers will be pleased to know that The Witcher franchise has invaded Lost Ark's western version today...

Animal Crossing New Horizons has been king of the crossovers for a while now, with partnerships with everything from fast-fashion makeup brands to an...

So, Niantic's pushed out a few more changes to Pokemon GO, and it's not all doom and gloom! In fact, a few changes have been...

In the last few editions of the Massively-on-the-Go column, I've been covering the deluge of events and updates Pokemon Go has received quite suddenly...

Today's Pokemon Direct had some surprising news for franchise fans. First, the second  Pokemon Sword and Shield expansion, The Crown Tundra, is coming out...

Whether it's sanctioned or not, the tradition of MMOs taking any opportunity to draw upon the popularity of other entertainment mediums has been around...

If you twist them enough, the parallels between single-player zombie horror series Resident Evil and multiplayer action RPG Monster Hunter: World can be found....

If you had "transmedia synergy" on your MMO bingo card, you're going to be happy about this post right here. Roblox is apparently leaping...

Dust off your transmedia synergy bingo cards: Wargaming's just announced a cross-promotion with the Warner Bros.-backed, Christopher Nolan-produced historical war film Dunkirk. Here's your...