MassivelyOP’s not-so-serious end-of-the-year awards continue today with our pick for Worst gaming slogan of the year. If you’re wondering what the heck a Golden Yachtie is, you can get caught up with the first award. And the winner is…
It turns out there’s no bottom to EA’s willingness to degrade itself over lockboxes, as this past summer EA VP of legal and government affairs Kerry Hopkins insisted to a UK parliament committe that the company’s lockboxes are healthy, ethical, and fun – indeed, that they constitute surprise mechanics.
If you’re for some reason tempted to feel sorry for EA for this shade, just remember that 2017’s worst catchphrase, EA’s claim that lootboxes provide a “sense of pride and accomplishment,” actually holds the Guinness World Record for Reddit downvotes as of this year. We hope that gives the company its own sense of pride and accomplishment.
Want to nominate another winner? Let us know in the comments, and don’t forget to check out our serious MMO awards while you’re at it.