MassivelyOP’s 2019 Golden Yachties: Worst gaming slogan of the year

    
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MassivelyOP’s 2019 Golden Yachties: Worst gaming slogan of the year

MassivelyOP’s not-so-serious end-of-the-year awards continue today with our pick for Worst gaming slogan of the year. If you’re wondering what the heck a Golden Yachtie is, you can get caught up with the first award. And the winner is…

Surprise Mechanics

It turns out there’s no bottom to EA’s willingness to degrade itself over lockboxes, as this past summer EA VP of legal and government affairs Kerry Hopkins insisted to a UK parliament committe that the company’s lockboxes are healthy, ethical, and fun – indeed, that they constitute surprise mechanics.

If you’re for some reason tempted to feel sorry for EA for this shade, just remember that 2017’s worst catchphrase, EA’s claim that lootboxes provide a “sense of pride and accomplishment,” actually holds the Guinness World Record for Reddit downvotes as of this year. We hope that gives the company its own sense of pride and accomplishment.

Want to nominate another winner? Let us know in the comments, and don’t forget to check out our serious MMO awards while you’re at it.

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Dobablo

Anyone who claims that games are not political, especially the developers.

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Utakata

Or tl,dr: Surprise muthafu#ka! o.O

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NeoWolf

“soon”tm

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Bryan Correll

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surpise mechanics.jpg
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Arktouros

Surprise Mechanics is a term they’re using to describe the numerous other sources of “surprise” or “random” or “chance” based mechanics. Whether it’s baseball cards, magic the gathering cards, gacha, Kinder eggs, or yes loot boxes they all operate on the same principle of paying a cost and getting something random in return.

Nothing they could have used to describe lockbox mechanics wouldn’t garner the immense amount of hatred and animosity people have for lockboxes. There isn’t a magic set of words that’s somehow going to alleviate or placate people over loot boxes.

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EmberStar

I’m pretty sure the context though was that the member of the committee specifically asked about loot boxes. And she replied “Oh, we don’t call them loot boxes. They’re surprise mechanics.” They may *also* be using it to refer to other things, but they were trying to obfuscate the discussion by trying to redefine the terms being used.

As in “Well, maybe loot boxes are bad. But *our* random chance packages aren’t loot boxes, because we changed the name, see? It says right there, ‘Not A Loot Box.’ So everything is fine!” (Not the actual quote, but that’s certainly how I interpreted the *intent* of that bit of weasel speech.)

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Arktouros

You can go re-watch the interview and her exact words are:

“Well first we don’t call them loot boxes…so what we look at it as surprise mechanics.”

She then goes on to put that description into context by describing going to “Target” and how there’s a variety of toys there that rely on surprise for enjoyment (Kinder Eggs, Hatchimals, LOL Surprise!, etc) and how they see what they’re selling in context of that.

So they’re not trying to redefine the terms being used, they’re trying to define the context in which they see their product. They want to be associated with existing forms of products that use similar principles/mechanics and “surprise mechanics” is simply the term they use to describe those products’ type.

This isn’t any more biased than those who call loot boxes gambling and want the negative associations therein tied to loot boxes. Obviously they want a softer view of their product and critics want the harsher view.

camren_rooke
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camren_rooke

Pretty much every time I see EA has a new game.

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EmberStar

Jedi Fallen Order is good though. (Although Oggdo Boggdo can take a flying leap at a trash compactor. Stupid frog.) But I guess that happened more or less *despite* EA, rather than as an intentional result of anything on EA’s part.