Director Sir Ridley Scott sounds off on the Fortnite ad spoof with mild disappointment

    
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Borednite.

Aside from directing Gladiator, Alien, and Blade Runner, Sir Ridley Scott is also known for directing the famous ‘1984’ commercial for Apple – because when you’ve directed one of those films on that list you can basically do anything you want for a paycheck forever. Of course, it helped that the commercial is so famous that Epic specifically parodied with Fortnite it as part of its ongoing snit fit with Apple. And Sir Ridley Scott saw it, and commented on it with the air of a dad who isn’t mad, just disappointed.

I sure have and I wrote to them because on the one hand I can be fully complimented by the fact they copied [my commercial] shot for shot. But pity the message is so ordinary when they could have been talking about democracy or more powerful things… And they didn’t use it.

The intended irony with the commercial, of course, is that Apple itself was primarily commenting on other companies being monolithic entities stifling creativity with the allusion to George Orwell’s novel. Now they’re the monolithic entity stifling creativity! So it is perhaps a bit on the nose. It’s probably good that the director is fond of the execution, at least, even if he feels that the message itself is something less than inspirational.

Source: IGN via Kotaku
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Bryan Correll

they could have been talking about democracy or more powerful things… And they didn’t use it.

I think Sir Ridley missed the part where this was never intended to by a cinematic work of art. Sometimes a snarky jab at Apple is just a snarky jab at Apple.

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cursedseishi

I don’t think he missed that. I think he’s just saying that, at a time where there are definitely questions about democracy, human rights and more, referencing ‘1984’ at all just to try and poke at Apple feels like a waste.

Like he said, the message is ‘ordinary’. It’s a brand advertising itself against another brand–I don’t think I’d even go as far as calling it ‘snarky’ myself. And I’m sure in whatever he wrote to Epic he was likely more in-depth than he was answering a gaming site’s question.

Fisty
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Fisty

Luckily, that Apple commercial ended up tackling democracy and big brother and we all live in a better place now. Right?

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Jon Wax

I say we take off…
Nuke the whole thing from orbit…

Only way to be sure

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Utakata

That one was James Cameron though. >.<

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Bryan Correll

But a good plan is a good plan.

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Jon Wax

Sentiment still applies

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Sorenthaz

Yeah, Apple totally hasn’t been assisting the CCP with tracking/conducting surveillance on Hong Kong/Chinese citizens.

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Bruno Brito

We’re not saying Apple is any good.

It’s just that Epic is as bad.