Paladins releases a new character – Rei – as Hi-Rez debuts a new logo and slogan

    
10

Are you ready for some new Paladins content? That’s right, the multiplayer hero shooter from Hi-Rez Studio’s sub-studio Evil Mojo has kicked out a new update that brings the game’s 50th roster member, an animated series crossover, and more, all of which were previewed in June but have gone live as of last week.

This latest update has brought on Rei, the Scholar of House Aico, a new support character that leans on using a Spirit Link skill to help her heal her teammates, help them absorb some damage, or even bring a single ally back to life. The update also kicks off a new battle pass featuring skins styled after characters from Rooster Teeth’s gen:LOCK animated series, along with the return of the Bounty Store from last year.

On the subject of Hi-Rez Studio, the game developer/publisher is sporting a somewhat new name (dropping the Studio part of its name), a new look for its logo, and a new slogan – “Victory. Together.” – which the company calls a “powerful inclusive rallying cry.”

“The company’s new slogan highlights the core objective of the company: to deliver games that offer the thrill of victory, and to build welcoming communities around those games. That is why every game in the Hi-Rez line-up is free-to-play, supports different game modes for different skill levels, includes characters that are representative of the whole of society and supports crossplay functionality so that regardless of what platform you game on, you and your friends can play together.”

The whole rebranding has also arrived with a video, while video previews of the gen:LOCK battle pass and the character Rei can also be seen below.

sources: press released
Advertisement

No posts to display

10
LEAVE A COMMENT

Please Login to comment
  Subscribe  
newest oldest most liked
Subscribe to:
Reader
IronSalamander8 .

I haven’t played in a couple months now. When they changed the challenges to require specific characters I stopped bothering. In the prior system you got bonus XP for playing as certain characters but you could max the pass without them, no it’s required (unless it’s changed again as I stopped following the game), and certain characters don’t interest me.

Reader
Mallettjt

Empty posturing. I hate these companies and their LGBT+ posturing. They are literally taking advantage of the community to make money. The only way I’ll accept a pride logo/rainbow logo is they do it internationally NO EXCEPTIONS. I want to see it in china, Saudi Arabia, UAE, etc… Until then it’s a sham and yet again someone taking advantage of the community.

Reader
Bruno Brito

I don’t think Hi-rez sells for those places. And to be fair to them, everytime some idiot goes to complain about the pride flags on the game, they quickly put them down.

I mean, it IS posturing, but of all the companies i’ve seen doing token crap, Hi-rez seems to be one of the better ones, specially considering even after Pride is over, they’re still using the pride shirts on casting and offering pride stuff cheap.

Reader
Mallettjt

“ecially considering even after Pride is over, they’re still using the pride shirts on casting and offering pride stuff cheap.” That’s a good point I can get behind. The fact they’re still going not the fact that it’s cheap.

Reader
Bruno Brito

I mean, it begs to remember: Hirez has a relative diverse cast of crewmembers. While yes, corporations in a nutshell are mainly white-man’s clubs, Hi-rez at least has some spots for diversity. Goremiser, one of the casters, is married to a NB person. Most of Hi-rez is blue-leaning on the political spectrum.

It is tokenism? Absolutely. I’m not going to pretend otherwise. But on that front, they actively seem to at least care about it, specially because the crew have people who want to feel safe.

What Hi-rez has an absolute problem with, is with punishing bad behavior. It took them YEARS to finally remove DM from the entire scene ( and what prompted that was the MeToo movement ). The most prolific Loki mains ( ProfessorLoki and Dragonsstory1 ) are known for being trolls and anti-BLM/channer enthusiasts. Hi-rez always seems extremely toothless from these bouts.

The loss of Finch, a black man, will probably be a somber reminder for all of them to improve their workplace a lot, since we’re all here temporarily, so let’s make our stay as enjoyable as possible.

Reader
Kickstarter Donor
Greaterdivinity

Victory. Together.

And here I was thinking it would be, “We’re not Blizzard, we promise.”

Too soon? Probably, now we just have to hope that we don’t hear reports of toxic cultures of harassment within Hi-Rez as well.

Reader
Narficus

Probably not a history to dig too deeply into, then…

Reader
Bruno Brito

Good that i wasn’t the one thinking the same. This smells like a really cheap cash-in.

Hi-rez lately is giving me really weird mixed vibes. They have a relatively diverse crew, and most of them seem to love the place ( still a bit of a man’s club tho, but that’s a issue in all the industry ). Finch’s loss hit them heavily. Apparently the company is way better without Erez as a leader. They keep putting better and better designs on Smite, way less apelative, more diverse, again. It still has issues but it’s no longer that “Kali controversy” Hi-rez of old.

That being said, the CEO getting involved in NFT and crypto-ideas. These extremely cheap tokenisms they do sometimes. It feels a bit icky.

Reader
Kickstarter Donor
Greaterdivinity

Don’t get me wrong: Something this big has likely been in the works for months and the Blizzard drama timing to just before it is likely a coincidence. Something as “simple” as a new company logo takes weeks, if not months of approvals to go from concept to final.

It just happens to be unintentionally beneficial for them that such gross news drops right before they announce their rebrand and continue to commit to inclusivity etc. Though I hope/doubt that there’s much celebration about it within Hi-Rez : /

Reader
Bruno Brito

I mean, they ARE a better company compared to what they were before, but there are still a lot of strides to be made for sure.

And well, this is Hi-rez. Cutting corners will always be a staple to them. I agree it was probably coming already. They’ve been on the Pride hype for a while.