MassivelyOP’s not-so-serious end-of-the-year awards continue today with our pick for creepiest new EA phrase of the year. (If you’re wondering what the heck a Golden Yachtie is, you can get caught up with the first award.)
And the winner is…
Step aside, “surprise mechanics” and “sense of pride and accomplishment” – grind currency has entered the chat! According to a leak last spring that you probably forgot about, EA internally refers to currency earned in game as “grind currency” and quite intentionally designs games around this grind. Bizarrely, EA then lied about using the term, in spite of it being in its own documents, and complained about sensationalized reporting. You see, the real problem with lockboxes is that the press is always covering EA’s lockbox abuses. Those pesky press!
Want to nominate another winner? Let us know in the comments, and don’t forget to check out our serious MMO awards while you’re at it.