MassivelyOP’s 2021 Golden Yachties: Best worst transmedia synergy

MassivelyOP’s not-so-serious end-of-the-year awards continue today with our pick for best worst transmedia synergy. (If you’re wondering what the heck a Golden Yachtie is, you can get caught up with the first award.)

And the winner is…

World of Warships Godzilla vs. Kong

True facts, I probably wouldn’t have even known this was a thing but for World of Warships because I don’t go see movies during COVID. So I guess this weirdo crosspromo did its job.

We have a runner-up that probably would’ve taken the fauxward had it not happened so late in the year, but…

Genshin Impact fan creates a limited set of fully functional condoms

So that happened too.

I have… even more runners-up!

• I still have no idea how this Coca-Cola esports ad got greenlit.
• Put Hamilton in all the games, please.
• But probably don’t put Leeroy Jenkins in all the games. That was weird.
• Really, Fortnite? Terminator?
• Destiny 2’s promo toaster wasn’t even good at making toast.
• You know nothing, Lineage W.
• And who saw the Riot Games x Fenty collab coming?

Want to nominate another winner? Let us know in the comments, and don’t forget to check out our serious MMO awards while you’re at it.