Ubisoft warns inactive accounts of games library deletion as first quarter sales see a slight dip

And people wonder why I still buy physical games


You know what’s a super great and smart method to get customers to keep coming back to your launcher and storefront? Warning them that failure to login will see their entire digital games library lost to the ether. That incredulous bit of market savvy is literally being employed by Ubisoft, as highlighted by one gamer by the name of PC_enjoyer on Twitter.

The Twitter account shares an image of an official Ubisoft email that warns PC_enjoyer that their inactive account has been suspended and will be permanently deleted within 30 days, which will also mean that any games purchased on the associated account go away.

A reply from Ubisoft Support not only confirms the email is legit but also tries to tamp down alarm. “You can avoid the account closure by logging into your account within the 30 days (since receiving the email pictured) and selecting the Cancel Account Closure link contained in the email,” the reply reads. “We certainly do not want you to lose access to your games or account.”

Update: Ubisoft has since issued another statement claiming that it does not delete accounts that have purchased PC games, does not delete accounts inactive fewer than four years, and will send three warning emails before deletion.” However, as MSM.com noted, neither of these statements matches the actual published TOS from Ubisoft, which says it must notify users about pending account deletion if they’ve been six months inactive.

On the subject of Ubisoft’s business moves, the company’s first quarter financial report shows that net sales are down by 9% year-over-year, though CEO Yves Guillemot says the company “delivered a better-than-expected performance” and called attention to “progress on [Ubisoft’s] two-pillar strategy of reaching a significantly larger audience and growing our recurring revenues.”

Meanwhile, The Division 2 is talking up LGBTQ+ representation, highlighting several characters’ backstories and narrative tidbits both in-game and in associated stories and novels. The subject of representation is also the focus of an in-studio podcast that’s available below.

sources: Twitter (1, 2) via VG247, GamesIndustry.biz, official site
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