While Pathfinder Online has been playable for many of its backers for a few months now, it’s still only in an early deployment phase. Players can take part in control of the game’s various towers, but territorial control is not yet implemented. That’s going to be changing soon, however, and a recent development post outlines the road to fully putting territory control in action for players and companies.
The first stage is the influence system for companies, which is earned via achievements and spent on holdings and outposts. Once that system is in place and working, the aforementioned holdings and outposts can be implemented (since companies will have the currency to spend on them), which clears the road for settlement placement and ensures that the complex web of resources shipping across the map is viable. You can take a look at the full rundown for a more detailed look at the relationships and an overview of what players can do now to prepare for the fight over land.
[Source: Territorial Conflict Roadmap]