Elder Scrolls Online kicks off ‘#10MillionStories’ campaign in honor of 10M players

Back at E3, the ZeniMax Elder Scrolls Online team announced that it had accumulated 10 million unique players since its original launch in 2014 – not a shabby number at all in this day and age, even if you’d probably rather see concurrency figures. In celebration of the big 10-M, the studio is running a “#10MillionStories” campaign designed to get you to put your tall-tales to work for the game on social media.

“If you have a tale of adventure and excitement you’d like to share with us and the ESO community, send them to us via email at community@elderscrollsonline.com or on Instagram, Facebook, or Twitter with the hashtag “#10MillionStories.” We’ll be sharing our favorites via our official social channels, and we will even feature some on ElderScrollsOnline.com as part of a larger celebration and event which we’ll be sharing the details of in the coming weeks. Stay tuned!”

If it sounds familiar, that’s because Bethsoft ran a #MillionReasonsToPlay marketing campaign on Twitter exactly two years ago, though this version begins with a minute-long reminiscing from ZeniMax’s own Rich Lambert.

In other ESO news today, there’s a new lore piece up today featuring NPC Proctor Luciana, one of the badass protectors of Clockwork City, the DLC featuring which is due out later this autumn.

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17 Comments on "Elder Scrolls Online kicks off ‘#10MillionStories’ campaign in honor of 10M players"

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odin valhalla

I’ve got a lot of beef’s with ESO due to PVP and its really lack luster investment into it since launch. That said, the PVE in this game is VERY GOOD, IMHO probably the best on the market right now. So much content, and solid dungeon crawls. I moved on from the game mostly particularly when the “store” phase started but if you’ve never played it and see it on sale somewhere its a pretty good value.

Cadaver
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Loyal Patron
Cadaver

Unique players or unique accounts? I had multiple ESO accounts and I’m sure I’m not the only one. Either way, it’s a good figure and I’m pleased it’s doing well.

Paaperclips
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Paaperclips

I bought ESO right after launch on PC and barely played it. Then I bought it cheap on PS4 after Tamriel Unlimited and played a little bit, but I still never got into it because it didn’t feel like I was playing the “real” version. But that’s just because I always feel weird with console MMOs that aren’t on shared servers with the PC version.

I’ve been hearing really good things about Morrowind though (loved the original) and I just saw it on the sidebar of this site for $12 (ended up being $16 on Amazon itself, but still) so I just bought it. :) I’m excited to give it another go.

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Gordy Wheeler

Hey, I wanna thank you for making this post, because I just grabbed the expansion for myself and the BF at a way cheaper price than I expected it was going to be.

Reader
TherecDaMage .

I see that Zenimax has taken a note from Square-Enix and decided that, rather than state current concurrent user numbers that may sound bad, just celebrate the milestones of the amount of players who have tried your game since it launched. Grats?

At least they are vetting the responses, bc they will get a lot of hate sent at them.

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Loopy

Yeah i also find it very odd that a developer would choose to celebrate its achievements. I’m hoping they go back to releasing meaningless concurrent numbers that have no impact to a regular player in order to appease their non-customers.

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TherecDaMage .

But it’s such a meaningless PR number. I get that saying “10 million copies sold” doesn’t draw new people nearly as much as “Join 10 million players”, but Id just prefer to get current numbers from the devs, rather than PR speak.

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Loopy

I don’t see it that way. It’s a milestone. Whether you feel it relates to you or not – it’s still something to be proud of. In my opinion, not everything number is designed to be a performance metric.

Put yourself in the shoes of Joe Developer that worked on a game for many years – and you find out that it sold 10 million copies. 10 million! That’s an insanely huge number of people that have tried YOUR game. If i were that developer, i’d take the “PR number” any day.

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TherecDaMage .

Yeah your right. I think the PR spin is just starting to get to me in this culture age. I see FFXIV boast about 10 million players, then I log in, see very few players, see the small the size of content being put out by the devs, and get annoyed that they’re celebrating a milestone that means nothing to the current state of the game. Luckily ESO doesn’t have the content issues of FFXIV, the sheer amount of content in ESO is almost overwhelming but Im just tired of looking for the asterisk in the numbers touted.

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Emiliano Lozada

Not really. ESO isn’t a P2P so they can’t really track active player since people tend to drop it and pick it up multiple times with ease due to that lack of a barrier of entry. The same goes for F2P games and other B2P games. The issue I have with SE and FFXIV is that SE is counting how many people purchased FFXIV but not how many people are subscribers which is mandatory to even play yet alone download it on top of that they are also counting FREE TRIALS so people who don’t even OWN the game are tossed into the number.

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Mr Poolaty

Well everyone is having their 10 million sub party

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Knox Harrington

I’m one of the ten million, but I’m not currently playing. I came back for Morrowind just because of the Warden class. The Frost spells with a bear pet really appealed to my inner Nord. But the Frost talent tree is all tank stuff, which means no bear if you really want to optimize for end game content. In leveling, you can build your character just about any way you want and you’ll be fine but as soon as you reach the level cap and start pursuing group content, you hit a brick wall where only a handful of builds are viable for any given role. If I wanted that much rigidity, I’d play one of the other countless MMO’s that do the same thing, which funnily enough is what I ended up doing.

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Doubleplusgood

This won’t end well. This creates a perfect opportunity for trolls to relate negative stories of lag, disconnects, rampant bots, imbalance and gripes over morrowwind. I predict it will be taken down quickly.
Like when the NY police tried a twitter hash tag and how bad that went when it backfired on them lol

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Jeff

They can always do what Blizzard did when they had the whats your wow story.
Delete the negative messages and when possible the accounts of said trolls.

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Doubleplusgood

Well I bet they will be very busy doing that!

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Raidervc

It’s a great game, balanced business model (crown crates can die in a fire though). Way to go ESO!

Reader
TAKu

Here was mine.

@TESOnline I quit the game not because your game wasn’t fun, I quit because of your Morrorwind is a chapter not DLC crap. #10millionstories

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