How Shroud of the Avatar is making a fortune on the housing market

    
140

For a game that isn’t even released so far, Shroud of the Avatar is making serious bank on player housing. From entry-level plots that start at $100 to enormous $12,000 castles, it’s clear that Portalarium is mining the housing market for its revenue. And the crazy thing is, it’s working. Supporters are snapping up lots so quickly that in some cases, they’re sold out.

In a new piece over at Eurogamer, Richard Garriott talks about how Shroud of the Avatar took a cue from the housing demand of Ultima Online to create artificial scarcity and desirable locations in the upcoming fantasy title. “Regional value popped up frankly by accident in Ultima Online. We did not foresee it and we had no plan to shepherd it. [But with SOTA] we know that will be the case,” Garriott said.

With expensive lots and player towns that can run up to $9,000 a pop, Shroud of the Avatar’s housing market is serious business for the studio and backers who have invested thousands in these future properties.

Garriott promised that the studio is trying to play it smart with how it handles deeds, lots, and player towns: “Real estate is the most precious material of the game. We don’t want to swamp the world with new territory, with new lots, that suddenly those lots people paid a lot of money for are worthless; conversely we don’t want [prices] to sky-rocket either. We will do our best to make sure it doesn’t get out of control.”

Source: Eurogamer
newest oldest most liked
Subscribe to:
Edohiguma
Guest
Edohiguma

Ah, Richard Garriott. I remember him. The last time I believed him was in Tabula Rasa, which became a promotion platform for his space trip and instead of getting the upgrades and improvements to gameplay we were promised by the devs, well, we got a Soyuz model based on the one Garriott flew into space with.

Never again am I going to support anything this guy is pushing.

Defector1980
Guest
Defector1980

Let’s just sell everything for real money in every game. Sheesh. Say, I’ll play through Super Mario Bros. for you, and then right before I beat the game I’ll just hand you the controller. I’m only charging $5000.
I blame mobile games for this. People spending thousands of dollars in Clash of Clans.

mindshadow
Guest
mindshadow

PaganRites And I speak from personal experience too.  I’m not enjoying the releases, they are a grind, they are buggy as hell, they are slow loading and fairly lowish FPS.  Those are all expected, but that doesn’t mean I have to enjoy it.  I’m playing each release to give feedback and will continue to do so until I can say I enjoy what i’m playing.  

So, there are those are playing the game that are not enjoying it either and have expressed that on the forums, on steam, etc.  That’s all I’m saying — just to give another perspective than the rosy picture you present.  The ones who enjoy the game are certainly playing the game — yes, that’s very true, but that doesn’t mean there are players who are testing every release and certainly aren’t “enjoying” the experience but are doing so to let their feelings known until they get that enjoyable experience.

PaganRites
Guest
PaganRites

I’m not painting the wrong picture. My comments are based on experience. Not reading forums. The biggest and most famous guilds from Ultima Online are all playing SotA. That’s the core community and yes, they are happy with the game. Forums are always full of discontent. The ones who enjoy the game are playing the game.

Robert80
Guest
Robert80

Vagrant Zero Serrenity Xijit Robert80  lol!

mindshadow
Guest
mindshadow

Serrenity You can obtain ever type of land deed, except Keep lots and Castle lots, directly in-game, using in-game gold.  However, those will have a recurring property tax on them.  If you’re lucky, you can buy a tax-free one, or even a keep or castle, with in-game gold from another player who pledged for it, should they decide to trade for it for whatever reason.

mindshadow
Guest
mindshadow

Serrenity Robert80 When comparing the costs and actually playing around in them within the game, they don’t seem worth it and are quite small for that insane amount of cash thrown in.

mindshadow
Guest
mindshadow

Rozyn It’s quite a bit more than that, more like a couple thousand that have dumped huge sums of money into the game.  But still a small percentage of the total players…

mindshadow
Guest
mindshadow

TomTurtle I just hope there’s an actual RPG in there somewhere instead of just some boring housing simulator.  So far, it doesn’t look like it.

mindshadow
Guest
mindshadow

rottenrotny Well his argument is that the $100-$200 housing stuff is effectively a subscription that you pay up front, and you can even use a monthly payment plan which makes it exactly like one.  But that does create an inequality immediately from those that don’t pay up front and want to earn it in-game.