City of Titans takes MMO player retention cue from the hospitality industry

    
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The city in City of Titans is more than a soulless backdrop; to its developers, the metropolis is “a vibrant, living organism” that can mean something different to each inhabitant.

If you are feeling indulgent, you can read the City of Titans team waxing philosophical over the blending of cultures and personalities that will make up this place. The key to making this city feel more like a home than a hotel, the team writes, might be in looking at how quality hotels and inns treat their guests.

“There are the obvious questions,” the post states. “How do we get more people playing? How do we minimize player churn and retain the player base? Are there places that normal games don’t go that we can explore? How thoroughly do we respond to the inevitable customer service issues? It may sound strange to say, but we have a surprising degree of similarity to the hospitality industry in regards to the particular issues we’ll be facing once the city is built.”

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