Or perhaps it just sounded better to a marketing team than “Trove Pile Of Useful Stuff For New Players”; that’s possible too. Regardless, the pack contains enough coin to unlock 10 classes, 10 different mounts, a boat, flaming wings, and oodles of other resources to get you started in the game with a minimum of fuss. Players who previously purchased the Power Pack will pick up these plentiful portions of power perfectly plainly, with all of the additional rewards already added to your account. So purchasing one is slightly less essential for you.
Source: Official Site