Pokemon Go Fest unleashes summer events in the US, Europe, and Japan


Can you believe Pokemon Go is almost a year old? Remember back when there was so much PoGo news that we gave up and went to a daily roundup of all the nonsense and vandalism and accidents and lawsuits and government security freakouts? Good times, good times. Niantic also remembers and is ramping up to celebratory summer events — plural. If you still play, here’s what you’re looking at during Pokemon Go Fest:

  • There’s a Pokemon Go celebration in Chicago’s Grant Park on June 19th. (You have to buy tickets, note.) The studio says other US cities may get their own version of this meet-and-greet.
  • Unibail-Rodamco shopping centers across Europe will play host to multiple celebrations over the next four months. No details yet.
  • Yokohama, Japan, will suffer a “Pikachu Outbreak,” which sounds scary but is said to be a “unique experience.”
  • Finally, everyone can take part in the Solstice Event:

“Players around the world who are eager to get outside, explore and fill up their Pokédexes can look forward to the Solstice Event, Pokémon GO’s first in-game event of the summer, running from Tuesday, June 13 at 1:00 PM PDT until June 20 at 1:00 PM PDT. During this event, Trainers can expect increased encounter rates for their favorite Fire-type and Ice-type Pokémon, including Charmander, Cyndaquil, Houndour, Swinub, Sneasel, and their Evolutions, and others. Trainers will also be awarded increased XP for in-game actions like Curveballs, Nice Throws, Great Throws, Excellent Throws, and more. In addition, Lucky Eggs will be 50% off in the in-game shop, meaning even more XP can be gained when discovering and catching elusive Fire-type and Ice-type Pokémon.”

Source: Press release, official site

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Andrew Ross
Andrew Ross

I’m really surprised by this part: “collaborative group gameplay” and “temporarily disabling Gyms”!? It’s like they’re listening to some of the ethics people *Cough*Koster*cough*, though I’d like to think they’ve read some of the articles here where I’ve pointed out the problems PvP brings and the lack of team-agnostic ways people can help each other in the game itself: http://massivelyop.com/2016/10/11/exploring-real-life-pugs-the-plus-and-the-antisocial-nature-of-pokemon-go/

(it’s also good timing, since I’m losing gyms and have no time to do anything about it >.< )

Sally Bowls

Pokémon GO reveals sponsors like McDonald’s pay it up to $0.50 per visitor

So million(s) of dollars per day just from McDonald’s in Japan? I wish MMOs were still big enough to get the extra PR and money from corporations, like the WoW Mt Dew Pet. So I think this may be a future gaming trend, but probably not for MMOs.


Don’t forget when 7/11 had the Farmville promotion.