Steam terminates its relationship with MMO company Insel Games over alleged review manipulation
It’s really unusual to see publishers outright booted off of Steam, but Valve has done exactly that to Insel Games following reports of review manipulation. It started with a Reddit post yesterday posting an alleged email from the company’s CEO lamenting the lack of a proper review score for Wild Buster and asking all employees to purchase a copy of the game along with leaving a positive review on the game page. Apparently whatever Valve found behind the scenes was enough to convince the company that the accusations were legitimate and terminate the relationship.
Players who already own copies of Wild Buster, Guardians of Ember, or any other Insel Games titles will still be able to play the games, and they can still be purchased through other sources, but new copies cannot be obtained through Steam. We’ve reached out to Insel Games for comment on the matter and will update this post with any response we receive. [Update: We’ve included the statement made to MOP via email below.]
“Dear Community, there are several accusations and a Steam statement that we want to respond to. At the day of the Wild Buster EA launch in December an email was sent to everyone in the company telling staff (about 20 people including freelancers) how important reviews are in the Steam ecosystem and that a failure of Wild Buster would mean the company was in jeopardy. It was meant to rally people’s support, including advertising the game to their family and friends, in the hope to simply get more reviews.
“It was never intended to threaten anyone but just state the importance of reviews for the whole company. No staff has received penalties for not buying the game or writing a review. There also never were texts or instructions provided for reviews. We sincerely apologize for the misleading wording in the email and the practice in general.
“We, the complete team behind Insel Games, will keep working on improving Guardians of Ember and Wild Buster while still providing access to our games through other channels. We hope to regain the trust of players through our future actions and are further in discussion with Steam about this incident. Until then current Steam owners or those in possession of a Steam key can continue to play normally.”