So, how many yachts did you guys buy for the EA and Rockstar execs over the holiday buying weekend? SuperData has a rough count: a record $4B worth. That’s B for billions of dollars, not B for boats.
“Consumers flocked to online retailers on Black Friday and Cyber Monday to take advantage of deep discounts offered by digital storefronts like PlayStation Store and Steam during the busiest shopping days of the holiday season,” the analytics firm wrote this morning. “Overall, digital spending rose 14.3% compared to the same weekend in 2017 thanks to in-game content deals and big releases that include Call of Duty: Black Ops IIII [ug with the IIII thing again] and Red Dead Redemption . Premium console revenue climbed to $1B worldwide, up 24.5% compared to last year’s sales while premium PC generated $586M, an increase of 18.3% for the segment.”
A lot of those increases are a result of what SuperData calls the “layered experience” of video games, everything from streaming to digital goodies. Oh yeah, you guys bought a ton of “digital collectibles like character skins, loot boxes and other virtual gear” this year too: “In the U.S., in-game spending made up 80.1% of all digital games revenue in 2017, contributing $15.3B to all digital games spending that year, a share that is expected to remain steady in 2018.”
In other words, that’s a lot of yachts.