PUBG Corp. is suing over the Chinese term for Chicken Dinner as Update 28 goes live

    
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PUBG Corp. is back in court, and this time it’s suing not another game company or clone but the Chinese bureaucracy itself.

As MMO Culture first reported, multiple Chinese publications are covering PUBG Corp.’s trademark travails. Apparently, PUBG Corp. has been trying to trademark 今晚吃鸡, which translates roughly to Chicken Dinner, as in “winner winner chicken dinner,” essentially casino slang resurrected for the popular battle royale title. But the National Intellectual Property Administration denied the initial trademark application because term isn’t a formal business trademark. Consequently, PUBG Corp. is suing the government agency, claiming its term been used in marketing material for the last few years and is easily recognizable and therefore worthy of trademark.

Hey, Chicken Dinner is at least more compelling than the actual name PlayerUnknown’s Battlegrounds.

Meanwhile, Update 28 has been pushed out to the live servers this week.

“PUBG’s latest update introduces our brand new feature Weapon Mastery! Weapon Mastery is a progression system that allows players to earn free rewards as they level up their gunplay skills. As part of Weapon Mastery we are also debuting Medals for players who perform awesome feats during their matches. In addition to our latest feature, we’ve taken your feedback from our first round of Erangel loot rebalances and made adjustments. Speaking of adjustments, based on player feedback we have reduced the difficulty on a number of missions for Survivor Pass 3: Wild Card, including the elimination of a few missions deemed too difficult to complete.”

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Shaun Shaungbr
Mewmew
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Mewmew

This reminds me of Trump trying to trademark “You’re fired” or King trying to trademark “Saga”.

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Jeremy Barnes

Hey, our game isn’t very good compared to others in the genre…so let’s sue everyone!

plannick
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plannick

surprised google translate doesn’t make it “tonight eat cock”

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Bryan Correll

comment image

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starbuck1771

Can’t copyright someone else’s creations. Btw any take on Fortnite’s endgame tie in?

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Hikari Kenzaki

Yay for frivolous lawsuits. Because video games needed MORE bad press in China.

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Schlag Sweetleaf

loser loser litigation abusers

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Utakata

“That dog’s like taxes, he just don’t know when to stop” – Foghorn J. Leghorn

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Fervor Bliss

Their law school must be beaming with pride today.

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ejester
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ejester

these devs need to google themselves a clue.