PUBG Corp. is back in court, and this time it’s suing not another game company or clone but the Chinese bureaucracy itself.
As MMO Culture first reported, multiple Chinese publications are covering PUBG Corp.’s trademark travails. Apparently, PUBG Corp. has been trying to trademark 今晚吃鸡, which translates roughly to Chicken Dinner, as in “winner winner chicken dinner,” essentially casino slang resurrected for the popular battle royale title. But the National Intellectual Property Administration denied the initial trademark application because term isn’t a formal business trademark. Consequently, PUBG Corp. is suing the government agency, claiming its term been used in marketing material for the last few years and is easily recognizable and therefore worthy of trademark.
Hey, Chicken Dinner is at least more compelling than the actual name PlayerUnknown’s Battlegrounds.
Meanwhile, Update 28 has been pushed out to the live servers this week.
“PUBG’s latest update introduces our brand new feature Weapon Mastery! Weapon Mastery is a progression system that allows players to earn free rewards as they level up their gunplay skills. As part of Weapon Mastery we are also debuting Medals for players who perform awesome feats during their matches. In addition to our latest feature, we’ve taken your feedback from our first round of Erangel loot rebalances and made adjustments. Speaking of adjustments, based on player feedback we have reduced the difficulty on a number of missions for Survivor Pass 3: Wild Card, including the elimination of a few missions deemed too difficult to complete.”