Activision-Blizzard hires two new corporate employees

    
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The corporate offices of Activision-Blizzard are welcoming two new faces in the form of a new chief marketing officer (which sounds like an ad guru) and a new chief people officer (which sounds horrifying but it’s just an HR position). The move mostly seems to be upper level, with no discernible effects on the greater gaming landscape of the company.

The new CMO is David Messinger, whose former leadership roles include positions at The Walt Disney Company, Ticketmaster, and the Creative Artists Agency. Messinger’s new role represents the first time that ActiBlizz has had a chief marketing officer oversee marketing for all of the company’s games.

The new CPO is Claudine Naughton, whose role will mostly be related to company-wide HR matters. She brings two decades worth of experience to the position, mostly in a variety of HR-related and leadership roles within the American International Group. The former CPO, Brian Stolz, will take on the newly-created role of senior advisor.

The corporate reshuffling comes at a somewhat rocky moment for Activision-Blizzard, fiscally speaking. The company’s stock is still at about the same price it was in spite of a move to shed 800 employees in order to bolster said stock price, a trend that seems to have held up at the time of this story’s printing. The company has also seen two dips in revenue and a mounting series of law firms – three now in total – threatening legal action over ActiBlizz’s split with Bungie.

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Alyn
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Alyn

-and now, this-

MurderHobo
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MurderHobo

…former leadership roles include positions at The Walt Disney Company, Ticketmaster, and the Creative Artists Agency.

That is the resume of a supervillain. Quite reassuring. Inclusive of everything evil in marketing. Surely the people-person won’t be some hungry corporate shark…

American International Group

Oh. Well, there it is. All reassured up now.

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Nathan Aldana

its the resume that tells you theyre well versed in every manipulating tactic on the planet

MurderHobo
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MurderHobo

But mostly at the upper level, which should lead us to assume there will be no discernible effects on the greater gaming landscape of the company.

Apologies to Mr. Neil for the well-intentioned dig. He remains appropriately restrained in his reporting. It’s up to us chuckleheads to expound upon the greater ironies.

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Joshua Wells

Were their bonuses enough to pay for a developer that was sacked a few months ago?

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Mick the Barbarian

How is this news?

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Bruno Brito

It is? Hiring two new suits after a layoff of 800 people is important news.

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zoward

I don’t see this as a big deal. Two people, even high-level ones, is pretty normal churn at a modern company. Many people probably left recently – large rounds of layoffs tend to do that to morale. Other people get promoted upward leaving vacancies which may or may not be fillable internally.

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Robert Mann

You are probably correct, but given how badly business culture is screwing the working class this is quite a solid excuse for a little vent. Little vents keep things from blowing up while we try to fix the problem. Or… in the case of most societies, pretend to fix the problem and hope the vents last until we are gone. :(

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Utakata

“…which sounds horrifying but it’s just an HR position.”

And cryptically fascist I might add. Why can’t they just say “Human Resources” anymore? o.O

MurderHobo
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MurderHobo

I’m still ignorant of why we stopped saying “Personnel”. “Human Resources” always made me feel like I was being defined as a fungible asset or disposable bit of tooling.

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mysecretid

Or the whole Soylent Green thing. “Edna, the cafeteria’s running low on Stew Surprise! We need more Human Resources!”

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Armsman

So after laying of what? 800 – they suddenly find it’s somehow more cost effective to hire two more highly paid upper management types.

Yep, VERY ‘budget conscious’ move and I’m sure it was all done with future shareholder dividends in mind.

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Mallus

This ^
They lay off hundreds of workers then higher 2 corporate executives, the optics on this are bad…

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IronSalamander8 .

Hard to add the posts here already, but Acti-Blizzard is definitely trying to beat EA for most evil game company. From what I’ve seen, they are winning, and that’s saying something.

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xpsync

Watched MDI again all weekend, my biggest surprise was how fast my boys took to it, like i showed then from my pc they go get it on the big screen now, like less than 10 seconds and we had a great time watching the tournament, but!!!

I’m floored Blizz asks the community to support it for the prize money by buying in game crap, really? Kinda like the 15 year, celebrate by buying mounts wtf? tbh i kinda get that they are mounts which are for the collector box peeps but they let anyone buy them from store, but still, that should have been exclusive for the box peeps.

But yeah Blizz is totally on track to beat EA.

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Schlag Sweetleaf
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Hirku

Blizzard Prestige Worldwide presents…

b&h.jpg
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mysecretid

Still the King, Schlag! Thank you, sir! :-D

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zuldar

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Robert Mann

“We need more profit. Fire useless workers, hire more executives. The workers don’t actually do anything for us anyway.”

Seriously, business culture, you are drunk. Go home. Sleep it off. Because, bluntly, you are a stupid asshole when you are drunk.

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Nathan Aldana

Its why every time I see more ads on TV for Business degrees i roll my eyes knowing its basically yet another school for people who want to wear business suits even to college classes and speak in a language that makes no sense to anyone else.

MurderHobo
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MurderHobo

Never teach calculus to morons. The ‘quant’ fad amongst the MBA set has done nothing but damage, in my clown opinion.

I’m sure you’re talking about other language issues, but I couldn’t resist getting a dig in on the smartest guys in the cakewalk.

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Robert Mann

The worst part is they didn’t. They taught geometry while using calculus terms, all while trying to explain art history.

MurderHobo
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MurderHobo

That would explain the curve-fitting. Mind blown.

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Nathan Aldana

I was referring to their tendency even in public interviews to speak in jargon that means nothing except to other executives who also speak in vague jargon and buzzwords, making them come off like alien creatures.