The corporate offices of Activision-Blizzard are welcoming two new faces in the form of a new chief marketing officer (which sounds like an ad guru) and a new chief people officer (which sounds horrifying but it’s just an HR position). The move mostly seems to be upper level, with no discernible effects on the greater gaming landscape of the company.
The new CMO is David Messinger, whose former leadership roles include positions at The Walt Disney Company, Ticketmaster, and the Creative Artists Agency. Messinger’s new role represents the first time that ActiBlizz has had a chief marketing officer oversee marketing for all of the company’s games.
The new CPO is Claudine Naughton, whose role will mostly be related to company-wide HR matters. She brings two decades worth of experience to the position, mostly in a variety of HR-related and leadership roles within the American International Group. The former CPO, Brian Stolz, will take on the newly-created role of senior advisor.
The corporate reshuffling comes at a somewhat rocky moment for Activision-Blizzard, fiscally speaking. The company’s stock is still at about the same price it was in spite of a move to shed 800 employees in order to bolster said stock price, a trend that seems to have held up at the time of this story’s printing. The company has also seen two dips in revenue and a mounting series of law firms – three now in total – threatening legal action over ActiBlizz’s split with Bungie.