Electronic Arts is rebranding all its EA Access and Origin stuff as EA Play


Less than a week ago, we covered EA’s new plan to port EA Access, which was originally part of the EA Origin hodgepodge, over to its new best friend Steam, with a subscription plan of $4.99 monthly ($29.99 annually). At the time, we didn’t have a hard date, just late summer, but on Friday, EA narrowed the pool with its announcement that it’s rebranding everything next week, though the Steam page hasn’t changed as we type this.

“The EA Access and Origin Access subscription game services will be getting a fresh new name and look starting August 18,” EA wrote on its blog yesterday. “EA Access and Origin Access Basic will become EA Play, and Origin Access Premier will change to EA Play Pro. All the great benefits you love (access to a library of top titles, early game trials, and your 10% membership discount) aren’t going anywhere. In fact, we’re adding even more in the coming months, starting with exclusive in-game challenges and monthly reward drops for members on select titles.”

The company is even rebranding its yearly event, EA Play, to EA Play Live.

Source: EA
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