Electronic Arts is rebranding all its EA Access and Origin stuff as EA Play

    
5
Electronic Arts is rebranding all its EA Access and Origin stuff as EA Play

Less than a week ago, we covered EA’s new plan to port EA Access, which was originally part of the EA Origin hodgepodge, over to its new best friend Steam, with a subscription plan of $4.99 monthly ($29.99 annually). At the time, we didn’t have a hard date, just late summer, but on Friday, EA narrowed the pool with its announcement that it’s rebranding everything next week, though the Steam page hasn’t changed as we type this.

“The EA Access and Origin Access subscription game services will be getting a fresh new name and look starting August 18,” EA wrote on its blog yesterday. “EA Access and Origin Access Basic will become EA Play, and Origin Access Premier will change to EA Play Pro. All the great benefits you love (access to a library of top titles, early game trials, and your 10% membership discount) aren’t going anywhere. In fact, we’re adding even more in the coming months, starting with exclusive in-game challenges and monthly reward drops for members on select titles.”

The company is even rebranding its yearly event, EA Play, to EA Play Live.

Source: EA

No posts to display

5
LEAVE A COMMENT

Please Login to comment
  Subscribe  
newest oldest most liked
Subscribe to:
Reader
T

Unless this comes with the freedom from their garbage Origin launcher, it’s pointless to me. Either let me launch the games directly from Steam (or other chosen platform) without needing Origin, or take the BS and leave, because no amount of rebranding will make me want to use your crap program EA.

Reader
angrakhan

Cool I guess. My issue will their service is they have only 4-5 games I’m interested in and I have played those already. Maybe if they get something new I’d re-up.

xpsync
Reader
xpsync

What’s boggling is that they thought they needed their own launcher, now back with steam where they should have never left in the first place. All they accomplished was making a nice mess and look weak af in the end.

camren_rooke
Reader
camren_rooke

Don’t you still need their launcher?

I mean its like launchers all the way down.

Reader
Aaron Weddle

you use a steam launcher to launch an origin launcher to launch a game launcher