We’ve got a late-breaking candidate for “weirdest cross-promo of the year” right here, and it’s all thanks to Final Fantasy XIV, which is apparently teaming up with a camping gear brand to sell you FFXIV-branded camping stuff.
“We are pleased to announce our collaboration with Japanese outdoor gear brand LOGOS!” Square-Enix says. “Emblazoned with FFXIV-themed characters and designs, our collaboration outdoor gear is sure to come in handy when enjoying the great outdoors! […] LOGOS provides the essentials for families to enjoy the great outdoors, from apparel to camping gear and even barbecuing products. From beaches to mountains, LOGOS strives to make nature more approachable for all ages and become the number one brand of bringing people closer to nature, with ‘Enjoy Outing!’ as their motto.”
Kinda sounds like a polite way of telling everyone to touch grass?
The whole set of gear includes a pop-up shelter, tables, chairs, blankets, a cooler bag, cooking supplies, a lantern, a hat, stickers (?), and a folding wagon. I don’t know whether there’s a lot of overlap between the MMORPG playerbase and camping aficionados? Maybe? And if there is, you probably own more rugged gear already? I do, and I don’t even really love camping. But anyhow, if you need this stuff, it will apparently launch for preorder on Friday, November 15th, at 5 a.m. EDT in the morning, so set an alarm!
We're excited to announce a collaboration with LOGOS, featuring a range of #FFXIV-themed outdoor gear! 🏕️
Pre-orders will be available starting Friday, November 15 at 2:00 a.m. (PST) / 10:00 (GMT). Here's a look at the lineup! ➡️ https://t.co/477FC8Ory8 pic.twitter.com/YXBNs0CF8d
— FINAL FANTASY XIV (@FF_XIV_EN) November 8, 2024