advertising
EA wants to try in-game advertising again, but promises a ‘thoughtful’ approach this time
This year has already provided all kinds of CEO-level lunacy, so what's one more to the pile, right? This latest case of C-suite brainworm...
Massively on the Go: Five features location-based MMOs keep using – but shouldn’t
I was hoping to cover a couple of other location-based games besides Jurassic World Alive this month, but as I played them, there were a...
A year after FTC complaint, Roblox will now hide ads for players 13 and under
Last year, the watchdog group Truth in Advertising (TINA) filed a complaint with the FTC over Roblox's "deceptive advertising" reach towards younger players, claiming...
Activision-Blizzard sexism scandal day 17: More esports sponsors consider abandoning Overwatch League
In the course of our reporting on the ongoing Blizzard sexual harassment and sexual discrimination scandal that's now prompted multiple lawsuits, we noted that...
GDC 2021: Biometrics, advertising, and charming communities in video games
While other gaming conventions do big game reveals, the beauty of GDC is that we hear about some of the cool tech and practices...
Massively on the Go: Why Nintendo and Pikmin make sense in Niantic’s hands
With the recent news that Nintendo and Niantic will work together for more AR games based on Nintendo IPs, I thought it might be...
World of Warships was reprimanded by advertising regulators over misleading lockbox promo
We're 22 days into 2021 and we haven't had a gaming lootbox mess yet, but that ends today.
As MMO Fallout first reported, the Cyprus...
Second Life bans all in-game advertisements that are ‘political in nature’
Launching into political rants in global chat or hijacking the guild discussion to make everyone uncomfortable with views on election candidates is seen as...
Lawful Neutral: Endorsements, disclosures, and the games industry
Infomercials are the worst. There's nothing quite as infuriating as turning on the TV only to find a 30-minute commercial about how people can't...
Twitch Prime is terminating most of its ad-free viewing benefits – here’s what it means for you
Even if you're among the select elite of society that has access to Twitch Prime and its bevy of benefits, you will no longer...
The Daily Grind: Is in-game advertising the MMO genre’s post-lockbox future?
Massively OP reader Sally Bowls pointed us to a fun piece on Frankengadget this week about Final Fantasy XV and its overt product placement....
UK watchdog group dismisses gamer complaints over No Man’s Sky advertising
Back in September, we reported that UK watchdog group Advertising Standards Authority was investigating No Man's Sky following "several" -- we now know it...
UK watchdog group investigates No Man’s Sky advertising
Eurogamer reports today that UK watchdog group Advertising Standards Authority is investigating No Man's Sky following "several" complaints over the game's advertising practices.
Readers will...
The Soapbox: Advertising, blacklisting, and critique – The broken incentives of gaming media
This guest Soapbox was commissioned through Massively Overpowered's Kickstarter campaign and is authored by D. Emery Bunn. The opinions here represent the views of our guest...
Meta: Welcoming NewEgg
Earlier this month, we welcomed the first of hopefully many sponsors to the Massively Overpowered website: NewEgg. Folks in the US especially know NewEgg as a...
