Major gaming studio, responsible for World of Warcraft and the Warcraft franchise, Diablo III and the Diablo franchise, Hearthstone, Heroes of the Storm, and Overwatch.
blizzard entertainment
Working As Intended: The gamification of the workification of games
Last weekend, my husband made the bold choice to let our young son play The Stanley Parable. I am not entirely sure the kid...
WoW Factor: When long-term progress in World of Warcraft isn’t
"When even the vanishingly tiny playerbase of your game that you've been catering to for years is getting tired... what's going to happen to your game?"
World of Warcraft is 14 years old this month – where were you when it launched?
How old were you when World of Warcraft launched in 2004? Now add 14 to that. Do ya feel super old yet? Where were...
Blizzard buffs security, sets WoW expectations ahead of this weekend’s BlizzCon 2018
We're just a few days away from this year's BlizzCon, which will be taking place this weekend in Anaheim, California, and in preparation for...
Blizzard’s esports mobile app is available now on Android and iOS
If you're a fan of Blizzard games and esports who wants to make sure you're always up-to-date on the latest news and events, then...
Global Chat: Is MapleStory 2 too cute for its own britches? (Yes.)
Maybe it's the weird gaming lull that's going on right now, but MapleStory 2 has picked up a good amount of press and player...
World of Warcraft factionless player Doubleagent hits 120 after years of picking herbs
World of Warcraft "celebrity" player Doubleagent has done it again: leveled to 120 solely on harvesting without ever picking a faction in the eternal WoW...
The Daily Grind: What’s the most important example of death spiral development in MMOs?
A couple of weeks ago, Justin reminded me of a Guild Wars 2 panel from many years back where ArenaNet addressed Charr armor clipping.
"A Charr...
SuperData: World of Warcraft’s expansion surge ends as Destiny 2’s expansion surge begins
Dungeon Fighter Online is continuing its run raking in more money than League of Legends, but World of Warcraft's expansion blast seems to be...
Lost Ark is still on track for a November 7 South Korean open beta; here’s the epic trailer
If it seems like we've had our eye on Lost Ark forever, that's because it's been at least half of that. It was first...
The World of Warcraft Classic demo has been cracked open and explored (somewhat)
It is probably not a surprise that players with access to the World of Warcraft Classic demo download have already cracked open the client...
LOTRO Legendarium: Wistmead surprises and progression servers
What a week this has been! Originally I was all gung-ho to talk about nothing else than all of the new Halloween content that...
WoW Factor: We’re all farming Nature Resistance gear now
First and foremost, I'd like to note that I am writing these columns consecutively and immediately, so all I can do is hope that...
World of Warcraft is sending surveys to unsubscribed players for feedback
It's hard to be certain that this is unprecedented, but it's certainly unusual for World of Warcraft. A former player has posted on Reddit...
Overwatch PTR changes suggest there may be a new hero inbound
Although Overwatch Game Director Jeff Kaplan confirmed earlier this week that Blizzard will not be unveiling a new map at this year's BlizzCon, the...
Vague Patch Notes: There’s more to Skinner boxes in MMOs than mere repetition
As I started watching the latest World of Warcraft video to whip people into a furor, I very nearly turned the thing off as...
BlizzCon 2018 announces headlining bands: Train, Lindsey Stirling, and HODOR
Blizzard's just announced this morning the headlining band for this year's BlizzCon, and it's a tiny bit of a puzzler, as it's actually three...
Overwatch is not announcing a new map at this year’s BlizzCon
In a new developer update video posted yesterday, Overwatch Game Director Jeff "Jeff from the Overwatch team" Kaplan talks about some of the new...
Perfect Ten: The 10 types of skill in MMOs
Everyone has a very strong opinion about player skill in MMOs. This is understandable. Furthermore, I've met a lot of different people with different...
BlizzCon tix holders can download (but not play) WoW Classic’s demo right now
BlizzCon won't be here until late next week, but ticket holders can get a jump on the two-day convention by downloading the hotly anticipated...