In the game’s design docs and our interviews, Camelot Unchained’s Mark Jacobs is positively adamant that multiguilding (that is, being able to join more than one guild at a time on the same character) is harmful and will not be possible in the game. Specifically, the doc argues that multi-guilding is “one of the things that has hurt the viability and attractiveness of guilds in modern MMORPGs” and that “multi-guilds have contributed to the decline of meaningful guilds in MMORPGs.”
My subsequent questions, you probably noticed, fought back against the idea that multiguilding is a problem. That’s because I’ve been a guild leader for a very long time, from hardcore to casual, and I’ve seen how strict and inflexible lines between guilds can actually cause massive rifts in communities and friendships, outstripping their potential for stickiness or society-building, and I’ve seen how blurring the lines, making the unit of play smaller teams or even larger factions or player cities, brings people together in ways structured, hierarchical guilds do not. Making people choose between my guild and somebody else’s was a friendship mistake, one I’d rather not be forced to make again.