A revised Lord of the Rings Online cash shop is coming soon to the game with many improvements, not the least of which will be the option to pay for virtual Middle-earth accessories with (we kid you not) a Subway gift card.
Additional payment options are only a small part of the store’s expansion. The store’s revamp includes a completely new layout with faster speed and improved functionality, the option to resize the frame, a specials section to highlight various promotions, and the ability to turn off confirmation dialogue.
When the game transitions to the new store, old bookmarks will be lost along with payment information for non-VIP members.
Source: LOTRO