Zubon at Kill Ten Rats recently spied a lovely tidbit over on Dr Richard Bartle’s blog. Bartle, I shouldn’t need to type, is considered one of the founding fathers of the MMORPG genre, having inspired through his research the infamous Bartle test. So it should be no surprise at all that he sees online worlds in everything: As his piece explains, he examined a document intended for advising universities on how to improve their student retention rates — and Bartle realized it read like an “MMO newbie-retention handbook.”
“A place where people can hang out between teaching events and make friends? Check. Organised groups led by experienced students that you can join? Check. A communication channel for students just like you? Check. A method of finding other people who are interested in the same things you are? Check. Fun tasks for people with different skills working together ? Check. Easy challenges with small rewards to get you into the swing of things? Check.”
It’s worth a quick read, especially for the cake joke, but I want to focus your attention on retention and stickiness specifically for the purposes of today’s Daily Grind. Do you agree that developers should be spending more time on retention? And what one thing should MMORPGs do to increase player retention?