Nike partners with a professional League of Legends esports player

    
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Someone must have had fun with this at some point, right?

If you’ve ever watched someone playing a really good match in League of Legends and muttered “it’s gotta be the shoes,” you are possibly the target audience for Nike’s new endorsement deal with professional LoL player Jian “Uzi” Zihao. Also, you have odd ideas about what shoes do. But Zihao is still the first professional esports player to get an endorsement deal with Nike, so it’s definitely a big step in the right direction for people eager to show off esports as a legitimate athletic avenue.

The endorsement has not yet been formally announced, to be fair; fans simply found Zihao’s profile on the company’s international page alongside other high-profile athletes such as LeBron James. So there’s always the vague possibility of some corporate antics coming up, but it makes sense that Nike would be interested in selling you shoes even with a sport which does not really involve using your feet. Unless you’ve got a really odd setup for your mouse, maybe.

Source: Hypebeast
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flyingltj
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flyingltj

I still don’t care about esports.

CapnLan
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CapnLan

Makes sense from a business perspective. Nike has been getting beat up by Adidas in the last few years so they’ve had to redouble their efforts at advertising to the younger audience. Their recent ad blitz with Kaep seems to have worked so it makes sense for them to test the waters with Esports as that stuff is more popular with the younger crowds.

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Siphaed

Why just shoes? Nike sells athletic gloves, wrist bands, headbands, sports bags, t-shirts, joggers, hoodies, jackets, and much more. Heck, they could simply do a Nike branded mouse pad (if there isn’t already one).

I see the team jerseys as mostly a thing by Nike, if nothing else. It is mostly notable that Nike does with the major sports teams.


“Coming Soon: The Nike ‘Uzi’ sweat towel. Because wiping sweat off those 300lb fat rolls has never been easier. Also useful in wiping Cheeto dust off yourself too.”

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Bryan Correll

I was thinking it would be best to promote “low-twist” underwear.

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McGuffn

Really should have went with an Elite Dangerous/Flight Sim/Racing (for the rudder/pedal attachment) or mayyyyyyyybe Dance Dance Revolution player for this one.

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silverlock

Who the heck even wears shoes while playing games?

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Mr.McSleaz

I wear slippers, lol.

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Sorenthaz

Awkward moment when his team was one of the favorites to win Worlds but they lost to G2 (EU’s third place team coming in) in the quarterfinals.

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Utakata

…teams are now decked in sleek form-fitting spandex sports outfits, to emphasize those WoW handles, guts and buttocks. /shudders :(

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silverlock

Thanks for that nightmare fuel.

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McGuffn

Somebody’s getting in on the e sports action!

dallas fuel - Copy.png
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Bryan Correll

+1 for the term “WoW handles.”

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Utakata

…a take on “love handles” but for WoW players. <3