World of Warcraft increases Brazil and Russia sub prices, defends Classic drums changes

    
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Different kitty.

If you’re a World of Warcraft player in Russia or Brazil, you have our sympathies when you look at your bill next month. Blizzard announced that it’s had to roll out significant price increases for both regions.

According to Wowhead, Brazil players will see (for example) a one-month subscription go up by nearly 25%, while Russian players are going to get slapped with an 18% increase. It should also be noted that the studio is decreasing the cost of various services, like character transfers and race changes, in those regions as well.

The new pricing goes into effect on April 26th.

In regards to it’s handling of those controversial drums for the in-testing Burning Crusade Classic, Blizzard defended its approach on the forums: “Players in 2007 felt that the early versions of the drums were not really worth using. They had a cast time and a very small radius. Our intent in restoring that older version of the drums for the first three phases of Burning Crusade Classic content is to approximate the evolution of professions through the early patches of original Burning Crusade.”

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Delphos
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Delphos

After years? Are you joking? Its the second price increase in the last six months! And a week after blizzard fired the entire brazilian staff!

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Brinto Sfj

Maybe your govt. needs to slap an anti consumer and worker abuse charge against them to set them straight.

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Bruno Brito

We actually do have those, but i don’t expect anything to happen here.

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Jack Pipsam

Oof that’s rough on those players, makes the recent $0.75 AUD price hike0 seem so small by comparison.

I wonder if Brazil servers also have day/night cycle issue for their live servers.

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Greaterdivinity

I’m sure everyone’s gonna get all upset at Blizzard but like…currency exchange rates exist and inflation/deflation exists.

The Brazilian Real went from around $3.25:$1USD in 2018 and sits at around $5.50:$1USD now. That’s what, a 60% decrease? Shitty, but makes sense that they’d up prices given that it’s lost considerable value.

Same appears to go for the Russia Ruble, which went from $56.25:$1USD in 2018 to $76:$1USD now. That’s around a 50% decrease?

Like or not, companies play by the rules of the global economic order which remains profit-driven capitalism. And that they’re offsetting by reducing some of the account service prices is nice (though really, most of those should cost a fraction of what they actually do. Long-gone are the days of needing to manually transfer character data for a server transfer).

We can quibble over PPP (purchasing power parity) value of the money, but sadly PPP hasn’t ever really been used as an economic measure for business decisions to my knowledge : (

jimthomasUS
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jimthomasUS

I did a cursory overview of currency valuations over the last ten years and I did not see anything that would explain a pandemic price increase outside of greed.

I am beginning to think that greed is the actual pandemic.

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Greaterdivinity

I mean yeah…of course major publicly traded companies are greedy. They like, have a depressing legal obligation to be greedy for their shareholders.

But even if they don’t usually change the price to reflect exchange rates often, at least there’s something here to provide some context and this isn’t just purely arbitrary.

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Bruno Brito

They like, have a depressing legal obligation to be greedy for their shareholders.

And these are pissed at Kotick. Which makes this situation even more baffling and hilarious.

jimthomasUS
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jimthomasUS

We are in the middle of a pandemic. There is no rationalization for price increases for services that provide relief.

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Greaterdivinity

Sure there is: It makes them more money, which makes shareholders happier which is the whole point of them being publicly traded.

It’s shitty. It’s repugnant. We may all hate it. But like, it makes plenty of sense.

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jealouspirate

World of Warcraft provides pandemic relief?

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Bruno Brito

Well, sure. But let’s put one thing into perspective: The brazilian sub once was 15 reais, when it was also 15 bucks. The real was NEVER 1:1 ratio. Which means Blizzard had ( and i’m highly sure it still has ) enough liberty with their pricing to prioritize getting way more people playing than trying to keep a steady flow of players with more expensive subs.

I don’t think this is just a adjustment. The prices are completely unreasonable right now, and it tells me more about their plans to use their already established playerbase to fund their ventures ( and Kotick’s pockets ).

Specially considering their small changes to TBC that seem to be directing towards them wanting to monetize the viewership of the game.

I don’t know man, it feels like things you see happening on F2P games.

jimthomasUS
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jimthomasUS

F*** Activision. They are the new Darth Vader of game publishers.
F*** EA as well with their FIFA BS. They’re the new Darth Maul.
F*** Bethesda as well with their server pricing on FO76 and the intentionally confusing pricing on ESO and their BS loot boxes on Blades and their stupid shelter game. They are the new Darth Sidious.
F*** nm. It’s a nice day. Time to work on the garden.

agemyth 😩
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agemyth 😩

Well someone’s gotta pay for that $200,000,000 that magically vanished from the money vault.

jimthomasUS
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jimthomasUS

Right? I want to puke it makes me so mad.

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Utakata

Aim away from the pigtails, please. They don’t want your dinner chunks. >.<

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Jo Watt

Damn you beat me to it.

It’s crazy how when finding out the company is paying this guy astounding amounts of money (literally and bonus wise) firings of hundreds of people get announced on top of now raising prices on people for no real reason.

In fact the pandemic gets used as a reason for many things happening… In this case shouldn’t they be LOWERing the price to help people come together still and enjoy time while being able to forget about all the bad things going on?

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Jeremy Barnes

This whole ‘tweaking’ the raids sounds a lot like, “We love the esports feel of modern raiding and want to replicate that in classic so the retail guys don’t look like idiots investing so much into it.”

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Bruno Brito

There’s also a huge chance they’ll want to monetize the viewership for TBC. Like they did the Mythic Invitational.

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Nathan Aldana

or so that classic players dont get mocked every single time a raid comes out and its shown oldschool raids werent hard, we just all sucked at content, as well

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Jeremy Barnes

that is one of the.. Well, it is a thing that I’ve now heard.

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Nathan Aldana

I mean, befvore classic raids launched one of the biggest talking points on forums from the classic players was how absolutely hardcore oldschool raids were back in the day. and then the guilds that have been playing classic for a decade rand them over in 45 minutes.

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Bruno Brito

I think Argentina also got increased, but i can’t say for sure. I don’t think it’s just here.

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SmiteDoctor

According to a few threads in Reddit certain subscribers in smaller South American countries are getting the shaft because Blizzard is requiring them to have Credit Cards from larger countries, for example one poor bastard in Columbia couldn’t keep his sub because Blizzard wouldn’t accept a card from Columbia only from Argentina.

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Bruno Brito

Wait, non-related but, you guys really write Columbia? I’m highly sure it’s Colombia.

But yeah, it’s a mess.

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SmiteDoctor

Beats me it was autocorrect.

EmberStar
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EmberStar

I assume “American” style spellchecking confuses it with British Columbia, or some number of towns with the same name. If I specifically google “Columbia South America” the response is “You’re a derp, you meant Colombia.”

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Utakata

I don’t think it’s just anywhere. /sigh

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Bruno Brito

Just for sake of reference, the price of a WoW sub here right now pays me 2 weeks of groceries.

In a crisis. I can buy enough meat with that money to last me 3 weeks if i eat it on lunch everyday.

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Utakata

II get that. :(

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SmiteDoctor

That said I’m amazed you can get that much meat for 15 dollars!

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Bruno Brito

Not good meat tho. And bear in mind, that’s only the meat, whatever else i need to buy, i’ll spend way more.

AND, that’s only for me. Two or three-manned families will have way bigger problems with their cash flow.