Ubisoft investor presentation highlights the profit benefits of ‘games as a service’
Have you wondered why it is Ubisoft is so dedicated to putting out a continual string of games as a service, even its ostensibly single-player offerings? Actually, as an MMO fan you probably haven’t wondered, but the latest investor presentation for the company makes it absolutely clear why this model is favored by the company. Specifically? Because it means money. So much money, for such a long time.
Ubisoft has found that games like The Division and The Crew wind up generating much more revenue over the long term, meaning that a yearly game released as a service makes a lot more money over the long term than simple single-player launches. Of course, long-time MMO fans are probably familiar with this principle, and it doesn’t exactly address the question of whether or not it produces better games. But if you needed confirmation, here it is.