WoW Factor: Being positive vs. being honest in games criticism

You may be my old favorite, but you don't get a free pass.

Today’s column is about the time I tackled my father and stormed out of the house. It is also about World of Warcraft. It covers a lot of ground, that’s my point.

I’m not going to pretend that I’ve had loads of positive things to say about World of Warcraft over the past year or so that I’ve been writing this column. I’ve had some pretty negative things to say for a variety of reasons. And I’ve been asked, on occasion, why in the world I’m writing about a game that I “hate.”

Of course, the problem with that question is that it presupposes that I hate the game, that the only possible reason I could have for saying negative things about World of Warcraft is if I just straight-up hate the title and everything it stands for. And that segues nicely into a wider discussion that applies to WoW as well as discussing things in general. Into an examination of what it means to care about something. And yes, it segues into tackling my father.

Crash and burn.See, there are two things that should be understood about my father: He was a drunk, and he genuinely wanted to help people. It’s just that the former frequently interfered with the latter. So when my uncle called him late at night saying that he needed a jumpstart for his truck, my dad was happy to get up and start stumbling over to his truck, despite the fact that his state of inebriation could best be described as “Churchillian.”

I did the only thing I could think of to do. I tackled him to the ground, wrestled his keys out of his hand, and started walking to where my uncle was stuck. Dad didn’t take it particularly well, shouting after me that I obviously didn’t love my father or I wouldn’t act that way. But that simply wasn’t true. I loved my father then, and I miss him now, and I just didn’t want him getting behind the wheel of a vehicle when he was a danger to himself and others.

Not a shining moment of father-son relations, no, but it illustrates a point that tends to get overlooked: Caring about someone or something is not the same as being nice. It means that you care.

Let’s make something as clear as it can possibly be: I adore World of Warcraft. I think that it’s had a more positive effect upon MMOs than can be adequately explained. It took the industry by storm when it came out because it showed that people were waiting to get in on this sort of game if you just made it something other than tediously painful to play. The game has endured for more than a decade and has brought me untold amounts of joy.

For that matter, this is a game in which my wife and I began to walk the road from “friendship” to “relationship,” and it’s the game I can directly credit with introducing me to Massively-that-was. I’ve been a professional writer for seven years now because of this game. If I wanted to make a list of games that have profoundly influenced my life as a whole, this would be right near the top.

Let’s make something else as clear as it can possibly be: World of Warcraft has been stagnating, badly, for several years now. It doesn’t take much to see that. Subscriber declines have been marked and atrocious. The game has continued to pour 90% of its design work into content experienced by 10% of the population at the highest. Horrible content droughts have plagued the title for an extended period of time, and the content that has been released frequently involves offering the most content to the smallest group of players. We are currently eight months out in a content drought after the end of an expansion that had two major patches. Two! And one of those patches wasn’t even a content patch.

And that’s after a 14-month gap before that almost microscopic expansion. Since this time three years ago, we’ve had four major content drops. That’s it. By contrast, The Secret World has managed to put out more content in that same timeframe, and I’m pretty sure that the team behind that game hasn’t got a trillionth of Blizzard’s budget.

It's not enough to tell me that you care when we both know the words are empty air.

This is not good. This is out-and-out bad. It’d be bad coming from any company, and it’s downright insulting from a company that is running an enormously successful game. It’s the result of concentrated, repeated design decisions that have been made over the years.

So what do you do, as someone who cares about the game? The answer is not “you shrug your shoulders and move on.” That’s just putting forth the idea that everything going on here is entirely fine and there’s no reason to give it a second thought.

I cannot do that. I love this game. I love the stuff it contains, I love the potential that it has, I love playing it, and I love what it can be. Saying that things are fine when the game’s developers are clearly running the damn thing into the ground is dishonesty of the highest order.

We suffer.Positivity is not indicative of how much you care about something; passion is. Passion means that sometimes you criticize the things that you care about. You walk backwards through statements made at conventions and figure out if you somehow misheard something. You call out bad communication and actions that build adversarial relationships with players. You keep an eye on what’s being done wrong and you draw attention to it.

You tackle your father and keep him safe when you need to — because you care.

In this job, as with all things, I’m a reflection of what I have to work with. I would love nothing more than to write about a game that really capitalized on the lessons learned in previous years with an eye toward making a better game for all – and I can frequently write about that. But unfortunately, I rarely get a chance to write that about World of Warcraft. Instead, I have wound up writing a lot about delayed content, ignored lessons, and obnoxious habits that don’t need to be repeated because there must have been at least one designer who passed along a memo or two about lessons learned three expansions ago. In theory, anyhow.

I’m angry because this is a game that can be better, should be better, and it isn’t being handled well. To be completely frank, you should be angry too. Criticism does not simply come from a place of hating something; it comes from a place of caring about something enough that you can’t just ignore bad habits.

Feedback, as always, is welcome in the comments or via mail to That part’s the same as it’s ever been. Next time around, I’m going to talk about my experience with further play in the Legion alpha, what’s working or not thus far, and why Demon Hunters both totally work and don’t really live up to the mantle of “hero class” as well as they ought to.

War never changes, but World of Warcraft does, with a decade of history and a huge footprint in the MMORPG industry. Join Eliot Lefebvre each week for a new installment of WoW Factor as he examines the enormous MMO, how it interacts with the larger world of online gaming, and what’s new in the worlds of Azeroth and Draenor.
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