Character customization has added new faces, new hairstyles, and even added facial tattoos as well as beefing up the starter clothing selection. The tutorial, which is actually interwoven with the beginning cutscenes that veteran players will be familiar with, puts players in a graveyard and tosses them into combat and option much sooner than The Secret World did. Devs then demonstrated combat, showing some leeway in where they target reticle is as well as the overheating feature of elementalism. Game Director Romain Amiel emphasized that weapons have different levels of difficulty now (for example, the shotgun is more complicated than elementalism). See the combat for yourself and listen for other tidbits in the full video below.
Source: SWL livestream