Yesterday, while talking to some friends in Final Fantasy XIV, I noted that 750,000 gil for an item I only wanted for cosmetic purposes was just a bit too expensive for me. Not that I didn’t have the money; that was just more than I was willing to spend for that particular bit of costuming. I have spent 500,000 at a go for certain pieces that were just too perfect, though, and I’d probably do so again.
Likewise, I would carefully time my weekly resets and character projects in World of Warcraft around old raids with valuable (to me) cosmetic gear. I spent most of my money in The Secret World on costume items and cigarettes for roleplaying purposes. I would say, without any real hyperbole, that my motivation for what I do in most games comes down to about 75% “what will look cool on my characters.”
So what will you do for costuming in an MMO? Will you do content that you don’t find super fun or actively dislike? Will you devote weeks of play to a single goal? Will you spend a lot of in-game money? Or do you consider it just a nice diversion not worth really upsetting your normal play time to pursue?