LOTRO and DDO extend promo, give away zones, discount expansions, and sweeten subs

    
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OK, everybody who has had a beef with how expensive the cumulative content is for Lord of the Rings Online and Dungeons and Dragons Online is — now you can’t complain about the cost any more. That’s because Standing Stone Games just announced that it’s going to be making a huge chunk of the content to date free for everyone who is currently playing.

The studio experienced a huge shot of success with its spring promotion that unlocked all of the expansion and quest content in both DDO and LOTRO, extending it twice (with its current end date set at August 31st). Apparently this promo has proven to be so successful in drawing and retaining players that SSG is prepared to give all players a “coupon code” at the end of summer that will unlock all non-expansion zone quests forever.

“To clarify, the coupon code includes the quests that are not considered part of an expansion pack quest content,” SSG said on LOTRO’s forums. “That’s why there is a difference there. So the coupon code will grant you quest zones like Evendim, Eriador, the Gondor regions, but not for example Isengard, Moria, Rohan, etc. Hope that helps.”

Happily, the studio also said that it’ll make many of the non-recent expansions and instance clusters for these games available in the store in the future for a buck each (or via earnable in-game currency, which means you can easily earn those for free).

Additionally, both games are upgrading their subscription plans with more benefits. DDO is adding a scaling XP boost, while LOTRO is granting a vendor that’ll give characters access to town services and two useful buffs.

Source: LOTRO, DDO. Cheers, GumpsGang!

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Vinnie travi

Today was the first time in years i have spent money on the game. I bought a 3 month sub for $30 because of this. My highest character is lvl 85 and it would cost me atleast $100 to buy the remaining expacs. No way would I do that for such an old game. But now I have no problem paying $30 every 3 months and I get the whole game for it. That is the way it should be. Having a blast as well

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2Ton Gamer

Who would’ve thought that a company could get more customers by offering their products at a reasonable price and offering incentives for them to stay? SSG finally got a marketing wizard I see; Saledalf the Red offering low low prices on all expansions , so low you’d think Aragorn had slashed them!

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Castagere Shaikura

Yeah, and I already thought I owned Helms Deep. So I will need to pick that up later.

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Magnus Itland

Not sure why they would want players who don’t pay. I used to subscribe there for a while before City of Heroes was rezzed. I call it “the world’s best medieval travel simulator”. Kind of relaxing to play. And yeah, nostalgic perhaps. I hope they earn enough to keep it running.

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Fisty

Quest packs were gross. I think a lot of people would rather throw them 10 bucks, while having those quest packs, than buy the quest packs. Bringing in more people has to increase revenue. Even if it’s just a one time purchase of coins, it’s a purchase they weren’t getting when it was so paywalled before.

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Castagere Shaikura

That is why when you spend money on 6 expansions you feel like you were scammed also have to by quest packs for lower level zones. I hated that and I can’t believe they are getting rid of them. The player base will grow because of this.

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Bruno Brito

Growing playerbases foster more growth. And healthy cashshops are a huge attractive for players. Quest packs are a TERRIBLE idea.

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Sleepy

Delighted with this, it’s been great to see much more active servers in both games for the past few months.

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Mallus

This is a step in the right direction, get people into your game and encourage a healthy population, profits will take care of themselves.

Raleigh-St-Clair
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Raleigh-St-Clair

Every time I think about going back I look at how old and clunky it is now, and how it’s more nostalgia for playing the game back at launch that drives me, moreso than this still being a good game, worth spending time on.

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PanagiotisLial1

That is very interesting – I basically got up to Rohan there at the moment

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Minimalistway

Downloading as i write this, just yesterday i thought i want to go back to LOTRO, perfect timing SSG, thank you.

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gamingforfun

SSG probably looked at their sales figures for older DDO/LOTRO adventure packs and just decided to give them all away as an incentive to play their games. I doubt too many people were buying the 10+ year-old packs, so they aren’t worth a whole lot at this point.

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Matthew Yetter

The problem is that the expansion packs are still not going to be free. The $1 price for them will certainly help but as things stand now you will only be able to get up to the gates of Moria but then you’re stuck if you want to do anything other than the epic quest line and a whole lot of grinding.

The nice thing is that with the $1 price that’s going to be dirt cheap in terms of points to use for purchasing and those points are going to accumulate easily with the amount of grinding one has to do at that point. Odds are you’ll be able to purchase at least Moria and possibly Mirkwood or beyond with just the points earned over the first 50 levels of play.

So it’s still a vast improvement. But I think that they would be better served by making all content except the most recent expansion free for all and mostly profit from cosmetic or convenience item sales.

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gamingforfun

I doubt that DDO or LOTRO would be able to remain profitable and also produce regular, quality updates to their games under your proposed business model. Path of Exile has a similar revenue model, but that game is more simple than DDO/LOTRO and doesn’t require the same amount of development time to produce unique content. Cosmetics are probably not a significant amount of DDO’s or LOTRO’s revenue, considering their relatively small communities.

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Dug From The Earth

This makes it only half as painful to try to play these today, especially as a newer player. Dont get me wrong, Im glad they did it. Unfortunately its still not enough of a break to my wallet to make me come play however.

Their once “Better” monetization system (compared to all the pay 2 win garbage out there) now just has no chance of bringing in new players due to the huge amount of cost it would incur.

DC Universe Online is another one that falls into this category now.