If you can remember back to the fall of 2021 when Amazon’s New World first launched, it was pretty bewildering: Amazon had New World advertisements literally everywhere, with streamers, influencers, TV ads, the works. We covered the phenomenon at the time, discussing how it appeared Amazon was using its vast financial resources to try to brute-force the MMO industry – a genre that seldom goes for all that razzle-dazzle (and for that matter, seldom has vast financial resources).
Well, with Aeternum only a month and a half old at this point, Amazon is returning to that marketing well: Last night, the studio announced a promotion called New World Aeternum x T-Pain, which, yes, involves rapper T-Pain playing the MMORPG with the devs, alongside eight other big-name Twitch streamers. The whole thing kicks off this afternoon at 4 p.m. EST with Twitch drops, natch.
“Explore a cursed island plagued by mystery alongside T-Pain and some of your favorite Creators like DrLupo and TimtheTatman as they play endgame content with the New World: Aeternum Development Team. Don’t miss a single moment on December 3 at 1:00 PM PT when one of the most ambitious groups of Adventurers yet faces off in Outpost Rush, challenges the Myrkgard Elite Chest Run, and braves the Hive of Gorgons raid in search of rumored riches.”
Amazon does not specifically say that it’s paying these influencers to stream the “T-Party” (I swear I did not make that up), but it seems a safe assumption as nobody involved here is a charity. We normally ignore promos like this, but since it’s freakin’ T-Pain – and that we’re all anxiously watching the unfolding fate of New World post-Aeternum – it seems worth a note here at the end of 2024.
