The Daily Grind: What would Blizzard need to do to get you back into World of Warcraft?
In last night’s Massively Overthinking on hopes and fears for BlizzCon – which kicks off this afternoon! – I laid out my thoughts on Blizzard’s MMORPG meta, my worry that World of Warcraft’s yet-to-be-formally-announced will bedazzle us with cool, slick ideas… but the studio won’t have learned any lessons from the genre beyond its borders. As a gamer and blogger, I’m thrilled to see some spectacle, no doubt. This is one of my favorite events of the year. But for me to seriously consider going back as an active player, Blizzard would have to do way more than the inevitable free catch-up character booster. And I’m not sure Blizzard is willing to try harder than, say, ArenaNet or ZeniMax to ensnare ex-WoW fans like yours truly – not when the company can more easily snag those desirable “MAUs” in cheaper games in simpler genres.
Assuming you’ve played WoW and aren’t playing now: What would Blizzard need to do to get you back into World of Warcraft?