If there’s another group of players in Pathfinder Online and you hate their stupid faces, the most recent patch to the game’s Early Enrollment servers allows you to declare a feud with them. Yes, you can go to war, and you’ll need to go to war if you want to capture towers or the like from another company. Why would you want to do that? Probably because the Holdings system has received an update with this patch as well, giving your company more motivation to expand its sphere of influence.
The update also includes a revised new player experience, with the intent of moving more and more outpost control into player hands (the final version of the game won’t feature any NPC outposts). There are also new elementals roaming the world and a plethora of bug and balance fixes; you can check out the full release notes for all of the details.