The mobile ARG powerhouse of Pokémon Go appears to be losing players, and not just drivers who hit people due to focusing on the game instead of the road. Data from Axiom Capital Management reported by Bloomberg show that the game is already down 12 million players from its height of 45 million, with engagement on a daily basis also falling off significantly. The downturn is significant, especially a mere two months after launch, and ties into earlier thoughts regarding the game’s long-term viability.
Of course, it’s worth noting that the game still has millions of players and has yet to launch in several key territories, including China and South Korea. It’s far too early to mark the game as a lost cause or even dying. But it would be fair to say that the honeymoon period with the game seems to be coming to a close, and its long-term future is perhaps not a foregone conclusion.