Hi-Rez apologizes for SMITE recruitment video that cracked Paragon jokes

    
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Hi-Rez has apologized for a brief video that invites soon-to-be-homeless Paragon players and everyone else to come play SMITE that was apparently taken as an attack on Paragon and Epic Games.

“If you don’t know Isaiah and myself, we’re just a ‘PARA’ community managers for SMITE,” HiRezSt3alth jokes in the clip as the camera zooms his face for the emphasized word.

“Sometimes you don’t know what you’ve got until it’s ‘GON’,” HiRezIsiah quips. “That’s why we’re happy to invite players from all walks of life, from all platforms and all communities, to join us for our fifth year and season of SMITE’s release.”

“Wow,” HiRezSt3alth replies. “Five years? That sounds like one ‘EPIC GAME.'”

Interestingly, the Paragon Reddit, or what’s left of it, isn’t really outraged over the video; the upset seems to have mild and come from SMITE players on Twitter who thought it in poor taste, along with a popular streamer who merely called it “embarrassing” and cringey while pointing out that Hi-Rez probably shouldn’t be bragging about longevity given the fate of Tribes: Ascend. (Or Global Agenda, for that matter.)

Regardless of who stands where on the issue, the community managers apologized and pulled the video.

“Everyone is welcome in our community,” reads an official tweet signed with the real names of the community managers. “We wanted to offer a warm welcome with some Hi-Rez humor, but we missed the mark on the video. We’re sorry that we caused offense. We hope to see you on the Battleground of the Gods.”

Hi-Rez COO Todd Harris added an apology too.

“Our team made a video intended as good fun and not as disrespect. We’ve had to shut down games before and so we know first hand it is crushing for both the dev-team and the community. Sorry for any offense caused and we’ll continue to push positivity.”

Source: Twitter, Reddit

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Sorenthaz

So apparently this was one of the big triggers for the outrage:

“Smite player here. Unfortunately one of our biggest streamers DMBrandon is an overreacting cunt who got his entire community to backlash HiRez for this video. The guy is hated by the majority of Smite’s players, but still has enough of a following to hold weight and top the Twitch list. He’s aggressive, off the handle, and is the single worst face of Smite to be honest.

My recommendation, form your own opinions instead of listening to this manchild and on behalf of all of the Smite community I apologize for even having to speak of him.”

Source:

Looking elsewhere on the Smite subreddit threads + Brandon’s Tweets about it, it seems like yeah a majority of the outrage was created out of nothing by DMBrandon and his followers. Tl;dr he’s the former SMITE Caster that called a fan an asshole for mentioning that watching DM helped the fan get over suicidal thoughts: https://www.youtube.com/watch?v=5IauvReb07w

So he’s pretty much just created drama/outrage because he can.

And of course plays the victim card after the backlash on him.

Thank god for research.

Mewmew
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Mewmew

Yeah because they did nothing wrong with the video, poking fun at the shutdown (while also admitting afterwards in the apology how crushing it is for the community and dev team when that happens – so they *knew* what they were doing). It was in horribly poor taste and juvenile. And the streamer was right who called it embarrassing. But it’s DMBrandon’s fault somehow and not the very inappropriate and just plain mean video.

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Sorenthaz

I’m sure all 453 Paragon players were very upset. Paragon was directly trying to compete with SMITE so I don’t see why it’s a big insult/throwing salt on wounds. It’s just the same forced pun humor that they’ve used in many of their past promotional videos, including the “Because Gabe Said So Summer Sales”.

Tl;dr people need to stop being so ridiculously sensitive.

Siphaed
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Siphaed

Epic joined the MOBA arena with a high resolution, high polygon count game in hopes to steal the spotlight from other “cartoony” games….and they lost. They got kicked out of said arena.

Is it so bad that a few of the lasting ones -the ones that EPIC tried defeating- poke fun and say “nana-nana, boo-boo” to them losing. Especially the kind of cocky way they entered the arena anyways.

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Greaterdivinity

I feel this clip from Hook is rather relevant.

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Hirku

Hi-Rez needs to go in the Boo Box.

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A Dad Supreme

It’s petty, picayune and the literal definition of kicking a man when he’s down (from a corporate standpoint), but ultimately it would potentially only hurt SMITE and HiRez slightly as a company financially so I don’t have any problems with them making obnoxious videos for YouTube, since there is so much of that on there already.

To be honest, I find this guy’s moniker far more irritating than the comment. I hate when kids are so cool for school that they have to substitute 3’s for E’s, but that’s the Dad in me I guess.

“Wow,” HiRezSt3alth replies

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Armsbend

Part of business is to defeat your enemy. Epic was clearly the enemy to Hi Rez. They should have kicked the downed man, lit him on fire and then rolled him down a mountain. And THEN written a song about the experience woven with references to Sun Tzu.

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A Dad Supreme

All is fair in business, or at least what’s not legally provable so I understand the Sun Tzu reference. Still doesn’t mean it wasn’t filled with pettiness and softness.

I don’t like veiled digs; I guess being born/raised in the Northeast Tri-State area I have an appreciation and preference for things out in the open when you don’t like something or someone, be it sports teams, business or relationships.

This West Coast style of passive/agressive innuendo is off-putting.

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Armsbend

As do I. I would have tweeted out: “Nice EPIC Fail. We destroyed you and your game. Looking forward to next time. Lovingly, Your Master.”

But that probably is against the grain of MOBA companies stances on toxicity isn’t it? smileyfaceemoticon

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Bruno Brito

“Call us when your game has five years under it’s belt…oh, wait.”

blackleezus
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blackleezus

Just to be clear… Paragon’s servers were shutdown due to opportunity costs, not failure to compete lol. 8000-12000 concurrent active players is a “relative failure” in comparison to Fortnite, not SMITE. Let’s be real here. Epic makes more money faster by allocating the same resources to their bigger game.

A rose by any color is just as sweet, and green poop smells the same as brown poop. Epic doesn’t want to push a business model with such a limited sustainable growth rate… like Paragon AND Smite, when they have a multi-million concurrent player title.

If Hi-Rez had a “Fortnite” under their belt… Smite would be history, too.

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Rumm

IDK what you’re on about. Whenever I represent my company in public I always go by Ch33zyFebr33zy420.

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Armsbend

Outrage? Really?

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Sorenthaz

Outrage is the only emotion people have to anything these days.

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Jack Pipsam

While very distasteful to the players who lost their game and in hindsight clearly a bad choice, I don’t think they were trying to be malicious. Seems like a cheeky joke gone a bit too far.

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Nathan Aldana

I’d like to say I’m surprised, but this is Hi-rez, a company who deserves no sympathy for being the me too brand of videogames plagiarism, so not surprising theyd also plagiarize asshole gamer culture.

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Sorenthaz

Uh… what are you smoking and can I have some?

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Loyal Patron
Armsbend

What 3D moba, full skillshot did they copy?

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RJB

It waasn’t dfunny at all it was unporoffesionalk and cringey af

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Jeff

As someone who doesn’t play either game I thought it was humorous enough. However I think a more serious video inviting players would actually attract people over. The group most likely to be offended seem to be the ones they would want to reach the most with this.