Hopefully you will also return from Guk, because again, kind of a goofy name. You’ll feel silly if you die there.
To encourage people returning to Guk, players will earn doubled status and currency through August 6th, so you get a little more out of your adventures in and around the ruins. Players on live servers can also earn doubled ethereal coins, and All Access members will get a special ancient ability scrolls for level 110 characters. So you get lots of free stuff in addition to having someplace to explore and hopefully return from.