Nexon’s $9B sale draws interest from Amazon, EA, and Comcast

    
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this is fine

Amazon presents Nexon? It could happen.

Nexon’s massive $9 billion sale of controlling interest in the company continues to attract major players. VentureBeat is reporting that Amazon, Comcast, and Electronic Arts have all put in bids to buy out the video game company, whose founder is putting up 98.64% of his stake.

The Nexon sale began back in early January, sending potential buyers swarming around the lucrative developer and publisher. Other companies that have submitted bids include Kakao, Tencent, and Netmarble. In addition to all of these suitors, VentureBeat said that investor firms are putting together their own offers.

Nexon is a major player in the eastern MMORPG space, with titles such as Mabinogi, MapleStory 2, AxE, and the upcoming Astellia in its library.

Source: VentureBeat

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Bruno Brito

Oh god, yes. I hope Comcast wins this. People who fed Nexon’s machine should get the frustration of Comcast together. They really complete each other.

It’s one step closer for the universe to send a meteor here.

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John Kiser

The first 2 i sort of understand, but comcast? They have no business owning a game company period.

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Fervor Bliss

Amazon Daybreak most likely could be bought. Just saying.

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Utakata

If I had a million dollars (if I had a million dollars),
If I had a million dollar…

“I think this will take more than a million to cash in on, Uta.”

…oh. :(

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Crowe

But not a real Nexon, that’s cruel.

Veldara
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Veldara

Out of those three, Amazon is the most palatable.

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Crowe

Hell no! I’m an Amazon stockholder. And while I realize that there is a difference between the stock and the product, I also have an ethical “thing” (for lack of a better term) that guides me as to what I will and won’t buy. Example: I won’t buy a stock that is involved with the tobacco industry.
Amazon has made some questionable decisions that I don’t agree with (hiring Smedley, New Age, some of their canceled games) but hasn’t triggered any of my OCD ethics. Nexon and their greedy mobile kick would be just too much though. I’d have to sell and find something else to invest in.

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John Kiser

Who is to say that amazon wouldn’t change how their business is run ultimately?

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Armsbend

Exactly. I’d see it as a door into the East.

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rafael12104

Oh, good gravy… Please, for the love of all gamers, don’t let Comcast in this business! Talk about a confederacy of dunces. The only company I consider worse than EA in terms of customer satisfaction, Comcast.

Andy McAdams
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Andy McAdams

All cancellations must be handled through customer support call to ensure the highest quality service. You will be charged $50 for a tech to come out to your house and tell you that you are no longer able to play the game. Tech will present between the house of 6am and 10pm and will call 1/2hr before arriving. Account holder must be present. If the account holder is not present, your cancellation will not be processed and you will be charged $100 for the tech visit.

While cancelling, you will be offered opportunities to receive additional in-game items if you sign up for a new 2-year contract. Game Subscription contract subject to an ETF no less than 3x the original value of the contract.

Call today to get our special “Gaming modem!” that looks cool, performs worse than a moden you can get at BestBuy, and costs 3x as much. WHAT A DEAL!

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rafael12104

Heh. Oh yes. That’s just scratching the surface. Lol.

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Crowe

Just wait until Comcast buys EA… AND Nexon. That’s a perfect match for things to stay away from.

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Armsbend

They can all have each other. Frankly, EA might ultimately sink Comcast – I’m fine with that.

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Zora

I remember reading about strong pressure for not ceding control to foreign groups weighing in as well, wonder how that will factor in the bidding wars.

There’s this surreal, cartoonish scenario where I somehow depict amazon or EA buying nexon and then tencent buying out either in a single morsel, because… reasons.

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Denice J. Cook

ROFL!

Vexia
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Vexia

Well, that would still ultimately amount to a foreign buyout since Nexon is South Korean, and Tencent is Chinese, but when you look at the state of the US games industry with its mass layoffs, I can understand not wanting to be owned by an American company purely for that reason. A lot of western companies seem to be doing that kind of thing lately.

Mewmew
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Mewmew

US game companies? No, all game companies do this. And in fact numerous “Western” or “US” game companies that have done this lately are actually owned by South Korean companies that are the ones that forced the layoffs to happen.

To make out as if it’s a US game company specialty to have these kinds of layoffs is pretty uninformed…

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Kayweg

Been trying to figure that out too.
gamesindustry.biz phrases it:

“Following reports earlier this month that Nexon founder Kim Jung-ju was preparing to part with a 98.64% controlling stake in the company….”

https://www.gamesindustry.biz/articles/2019-01-17-nexon-reportedly-up-for-sale

The article goes on to describe the exact share distribution among various family members and Kim held entities.

P.S.: Ah, dang, was meant as a reply to Armsbend just below.

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Armsbend

I gotcha babe.

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Minimalistway

One day Amazon will be a country … they’ll offer a Prime citizenship.

I know this is not going to happen, but i hope the company figure out a way to stay independent and not bought buy big companies.

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Armsbend

I don’t see how that’s possible with that price tag. No one in their right mind would buy a video game company for $9B. You could instead buy a pro sports team and have fun all of the time.

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Daniel Miller

Its a good deal. All those microtransactions worldwide.

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Armsbend

It could be great! But as a personal buyer of things I’d rather own something fun I could wear on my finger and show everyone. South Korean Video Game Company focused on cash shop exploitation just doesn’t sound sexy like “I just signed LaBron James to a multi-year contract. Would you like to have dinner with him and I my darling?”

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Daniel Miller

I understand your viewpoint. Nexon has so much beyond games. But all its ip’s. In korea, Nexon does own a baseball team as well. So yes you bought a team.

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Armsbend

Now that I did not know! It’s a two’fer. Okay, I’m in. Who else? You’ll have to supply roughly $8,999,950,000 of the initial purchase price. I’ve got the other part and some really funny stories to tell.

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Tobasco da Gama

A hundred years from now, Bezos-Ma Corp orders the crew of the USCSS Nostromo to investigate a distress signal on a planet designated LV-426…

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rafael12104

“Game over, man!”

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Armsbend

99% of his stake or his stake is worth 99% of the company?
edit – according to the older article he owns 99% of the company.