We have certainly debated the downsides of basing MMOs on established intellectual properties, most namely the danger of having the license pulled and the game shut down on a dime (which, you know, has happened). But there are considerable upsides to an IP-fueled game as well.
After all, popular franchises come with a built-in fanbase looking to play in their fantastic universes, numerous cross-promotional opportunities, and loads of world building from which the developers can draw. Plus, I think about how any time that a big news release, film, or television series comes out in that IP, it ends up sending traffic toward that MMO.
So looking over the roster of IP fueled MMOs, which one do you think benefits the most from its franchise right now? I guess we can’t say “Marvel Heroes” any longer (which is a shame considering a certain big movie coming out this week), so which live game gets the best boost from multimedia developments?