Albion Online’s mobile launch drove its concurrency numbers to a new high of 270K


On the MOP Podcast that launches later today, I joke about logging into Albion Online this weekend and being assaulted by the sounds of thousands of footsteps from the wild rush of people playing in the game’s newbie areas following the launch of the mobile version last week. That wasn’t just my imagination; the game really is blowing up, according to Sandbox Interactive. MMO players will recall that the game saw booms in 2020 and a peak in early 2021, but now it’s passed those numbers up too.

“2021 has seen Albion’s population grow bigger than ever before, with Daily Average User counts increasing even beyond the previous records set in 2020. In February, the game reached a new peak of 135,000 daily active players, which was immediately surpassed with the launch of the Call to Arms update in March. With its complete rework of Faction Warfare, revamped Hellgates, Loadouts, and much more, Call to Arms pushed Albion’s daily average population to over 140,000 and also saw some of the game’s highest-ever numbers on Twitch and Youtube. Peak player numbers on Steam also increased by over 200% since January of last year, reaching a peak of nearly 13,000 simultaneous Steam players in addition to the majority playing via native platforms. […] After the game went live on the App and Play Stores, new and returning players flooded into the game, setting a staggering new record: 270,000 daily active players, nearly twice the previous peak.”

Sandbox says it’s currently working on the next big content launch for 2021, “which will focus on improving and deepening Albion’s open world.”

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