Microsoft admits that Activision-Blizzard acquisition is primarily driven by a desire to get into mobile gaming


Those who were questioning the motives and reasons for Microsoft’s big juicy buyout offer of Activision-Blizzard need not wonder any longer. An interview with Microsoft CEO Phil Spencer reveals that the acquisition was chiefly driven by the company’s desire to get into the highly profitable mobile gaming space.

According to Spencer, internal talks at Microsoft focused on ActiBlizz’s established mobile games, followed by Blizzard’s existing PC games. Microsoft’s gaming wing is known primarily for its console and PC gaming offerings, but the company’s mobile games selection is considerably less robust.

“The biggest gaming platform on the planet is mobile phones,” Spencer says in the interview. “One and a half billion people play on mobile phones. And I guess, regretfully as Microsoft, it’s not a place where we have a native platform as gaming. Coming from console and PC, we don’t have a lot of creative capability that has built hit mobile games.”

source: Bloomberg via VG247
Activision-Blizzard is considered a controversial gaming company owing to a long string of scandals over the last few years, including the Blitzchung boycott, mass layoffs, labor disputes, and executive pay fiasco. In 2021, the company was sued by California for fostering a work environment rife with sexual harassment and discrimination, the disastrous corporate response to which compounded Blizzard’s ongoing pipeline issues and the widespread perception that its online games are in decline. Multiple state and federal agencies are investigating the company as employees unionize¬†and call for Bobby Kotick’s resignation. As of 2022, the company is being acquired by no less than Microsoft.
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