Q2 2021: Activision revenues are up, Blizzard MAUs are down amid sexism scandal

    
56

Back in May, we got quite a bit of unexpected attention here at MassivelyOP as the headline for our coverage of Activision-Blizzard’s Q1 2021 financials – Blizzard has lost almost 29% of its overall active playerbase in three years – went viral across social media and Reddit. We, like many journalists and gamers, had been calling attention to the company’s falling userbase, dodgy metrics, and shabby pipeline for the last several years; we’d chronicled multiple incidents of mass layoffsthe Blitzchung boycottdodgy stock deals, the exodus of veteran developersmultiple labor uprisings and compensation uproar, a gross attempt to bribe female employees to disclose their reproductive health, shuttered studios, the executive pay scandalcollapsing playerbasesshareholder vote shenanigans, and rejected diversity proposals. So the article was business as usual for us, but the moment signaled a realization and awakening for the broader industry.

Little did we know at the time that Activision-Blizzard was about to face an even bigger reckoning.

On July 20th, 2021, the California Department of Fair Employment and Housing filed a damning sexual discrimination and sexual harassment lawsuit against Activision-Blizzard following a two-year investigation. Over the last two weeks, the gaming industry was treated to a steady stream of leaked memos, gaslighting, press statements, denials, promises, and apologies from both current former Activision-Blizzard leaders, met by a justifiably furious assemblage of victims and employees calling out more and more abuses and lies. Acti-Blizz’s initial response was eyepopping denial and deflection. Gamers staged protests. J. Allen Brack and Mike Morhaime and Chris Metzen showed up with apologies in hand. Then came Fran Townsend’s combative memo, which provoked employees to condemn the corporate response and stage a mass-walkout last Wednesday. Sponsors began abandoning the company’s esports leagues. Journalists exposed just how far-reaching the scandal was. Developers called for unionization. And gamers have been wrestling with whether or not to continue participating in Blizzard’s games.

Activision-Blizzard CEO Bobby Kotick waited an entire week for a public address that failed to meet any of the employees’ demands; instead, it promised to terminate offending managers and contracted a law firm known for union-busting and helping companies navigate “the challenges of government investigations” rather than actually investigating the allegations and safeguarding employees.

That brings us to this morning, when Acti-Blizz announced that J. Allen Brack had stepped down from his post as Blizzard’s president to “pursue new opportunities” after less than three years, to be replaced by a pair of executives: the former head of Vicarious Visions and a former Xbox executive. We’d previously predicted that Brack was a sure bet to take the fall for the situation (our exact words were “he’s toast”), but both Kotick and Townsend remain in their roles, and it’s become increasingly clear that Activision has seized the opportunity to further consolidate power at Blizzard.

This afternoon, Activision-Blizzard has dropped its Q2 investor report. Readers will recall that following the mass layoffs and Blitzchung boycott in 2019, the company recorded plunging YOY revenues for five straight quarters in Q1 2019Q2 2019, Q3 2019Q4 2019, and Q1 2020. COVID finally helped the company turn it around in Q2 2020, followed by better showings in Q3 2020, Q4 2020, and Q1 2021. But as we noted, the first part of this year was also disastrous for the company’s public relations thanks to yet another round of layoffs and a dust-up over Bobby Kotick’s exorbitant pay.

Now we have Q2’s results; Q2 comprises April, May, and June and therefore doesn’t reflect any reaction to the late-July sexism scandal. Activision-Blizzard on the whole saw an increase of $370M in revenue compared to Q2 of last year, largely thanks to Call of Duty.

“For the quarter ended June 30, 2021, Activision Blizzard’s net revenues presented in accordance with GAAP were $2.30 billion, as compared with $1.93 billion for the second quarter of 2020. GAAP net revenues from
digital channels were $2.03 billion. GAAP operating margin was 42%. GAAP earnings per diluted share were $1.12, as compared with $0.75 for the second quarter of 2020. On a non-GAAP basis, Activision Blizzard’s
operating margin was 44% and earnings per diluted share were $1.20, as compared with $0.81 for the second quarter of 2020.”

Blizzard itself, of course, should’ve benefited from the fact that it finally launched WoW Classic Burning Crusade and the long-delayed World of Warcraft 9.1 as well as opened Diablo II Resurrected preorders, all in June. And while World of Warcraft revenues were up (by an unspecified “double-digit percentage”) this quarter compared to Q2 2020, Blizzard still managed to lose another million monthly active users across all of its games.

The company has now lost 12M players since the beginning of 2018, or 31%; three million of those left since Q4 2020. As always, we note here that Blizzard intentionally reports MAUs to obfuscate which games are gaining and losing players:

38M in Q1 2018
37M in Q2 2018
37M in Q3 2018 (BFA)
35M in Q4 2018 (mass layoffs)
32M in Q1 2019
32M in Q2 2019
33M in Q3 2019 (WoW Classic)
32M in Q4 2019 (Blitzchung)
32M in Q1 2020 (COVID-19)
32M in Q2 2020 (COVID-19)
30M in Q3 2020 (COVID-19)
29M in Q4 2020 (COVID-19, Shadowlands)
27M in Q1 2021
26M in Q2 2021 (TBC Classic, WoW 9.1)

The press release reiterates what Kotick’s letter last week said in regard to addressing the company’s internal culture. It has already been rejected by the employee coalition.

“Following serious allegations regarding the company’s employment, compensation and workplace practices, Activision Blizzard is taking swift action to ensure a safe and welcoming work environment for all employees. We have engaged a law firm to conduct a review of our policies and procedures to ensure that we have and maintain best practices to promote a respectful and inclusive workplace. We will be adding additional staff to our Compliance and Employee Relations teams, strengthening our capabilities in investigating employee concerns. We are creating safe spaces, moderated by third parties, for employees to speak out and share areas for improvements. We will be evaluating managers and leaders across the company with respect to their compliance with our processes for evaluating claims and imposing appropriate consequences. And we will be adding resources to ensure and enhance our consideration of diverse candidate slates for all open positions. The leadership of the company is committed to creating the most welcoming, comfortable, and safe culture possible.”

We’ll be updating with the important-to-us bits from the conference call once it gets started.

Notes from the investor call
• Kotick is reiterating his past statements on discrimination and harassment. He’s introduced the new heads of Blizzard and talking up the presence of Allen Adham as well (he returned in 2016). Again, repeating that he’ll be terminating offenders and managers found to be in violation of the conduct policy. Nothing new here that hasn’t already been said (and rejected by workers).
• Acti-Blizz calls WoW Burning Crusade Classic’s launch “well-received.” The drop in MAUs is not addressed.
Diablo Immortal is not expected to launch now until the first half of 2022. Reading between the lines here but it sounds like they took it back for significant retooling. Last quarter, Blizzard was still banking on a global launch this year, so this is definitely a delay.

• The slides make clear that Blizzard revenue was down YOY compared to Q2 2020; it specifically blames “product timing for Hearthstone and lower Overwatch League revenue.”
• First question is about the scandal. Nothing new in the reply. Same stuff Activision has already said and that has been rejected as insufficient.
• Promising Blizzard titles will finally make it through the pipeline in 2022.
• Bit here on player trends as the world reopens post-COVID. Answer is basically the same as when they answered this question last quarter, that they still have momentum, that there’s a long-term trend for more people gaming than before, etc.
• Question about Blizzard morale and “Blizzard pride,” whether the scandal is impacting production. Jen Oneal answers by talking up developer passion and team expansion, saying that when people feel “safe and supported” the game development takes care of itself. Allen Adham jumps in to talk about building a new culture inside Blizzard with the new pipeline (PC, console, mobile, new franchises, and new genres).
• Analyst asks about the ongoing crackdown on Chinese restrictions in the gaming market (we just covered that this morning) specifically in regard to Call of Duty and CoD Mobile. Acti-Blizz talks up its hiring in the CoD and mobile segments and says it’s working with its Chinese partners in the “changing environment,” including on this issue. But the company says China represents only 5% of its net bookings right now, so it doesn’t sound too panicked.

Advertisement

No posts to display

56
LEAVE A COMMENT

Please Login to comment
  Subscribe  
newest oldest most liked
Subscribe to:
Reader
Kickstarter Donor
Greaterdivinity

https://investor.activision.com/static-files/3187ab6b-6547-4f8d-bfbd-d709cdcd48a0

Interesting tidbit someone mentioned about how ATVI calculates MAU’s – it’s not just “total average monthly active users”, as in unique people playing their games.

“We calculate average MAUs in a period by adding the total number of MAUs in each of the months in a given period and dividing that total by the number of months in the period. An individual who accesses two of our games would be counted as two users. In addition, due to technical limitations, for Activision and King, an individual who accesses the same game on two platforms or devices in the relevant period would be counted as two users.”

So a single user playing HS, HotS, WoW, and OW once a month over a quarter actually counts as 4 MAU’s which…is holy shit shady and makes these numbers look much, much worse than they normally would.

The multi-platform issue seems to not impact Blizzard’s numbers at least, so there’s no further obfuscation there.

That’s like, shady as fuck, yo.

Reader
IronSalamander8 .

I love shooters, not just the PvZ ones or classic ones that I need 3rd party programs like GZDoom or ECWolf to play, but I will never get why CoD does so well. A couple of the older ones were decent enough, but nothing amazing, and they use a similar idea to EA releasing a Madden and FIFA every year, but those games have that sports fan appeal, CoD is just so boring and uninspired. I wish Raven games would make sequels for the Heretic/Hexen series instead of being on the CoD treadmill.

I’m not surprised that Bliz games are not doing so well. OW has fallen off a cliff even before this scandal, HOTS never did that well, and we see news on WoW here a lot so know how that’s going. My understanding is that TBC classic isn’t bombing but isn’t doing all that well either, at least from what I have seen so far.

I’m very curious about how these scandals coming to light will affect things. Between them, Ubisoft, and Riot, I’d love to see some massive changes. The whole AAA games industry needs a shake up even before these awful working conditions and cultures came to light, so it would be nice to see them fix their cultures and maybe that would also help them break out of their mold of releasing the same tired crap year after year.

MrEllis
Reader
MrEllis

I think we always knew, eventually, WoW would be the Wow-killer.

Reader
Kickstarter Donor
Ken from Chicago

You were smarter than I was. I thought GUILD WARS 2 might be the fabled “WoW -killer” with its rejecting the MMO Trinity, enabling players to be self-sufficient, negating kill-steal, dynamic events, etc. from their MMO Manifesto and sadly, they never had a proper tutorial to explain how you play an MMO if you’re NOT typical Tank, Healer or DPS. Dynamic Events were eh. And the Living Stories were about characters we didn’t know from Guild Wars original, not even Gwen, and the new ones were boring.

But by the middle of last decade, my eyes turned anew. I thought STAR CITIZEN would be pick up the baton from GW2’s missteps only I figured SC would launch by the end of the decade. Shirley it would. I mean they had a SQUADRON 42 trailer for the single-person game / tutorial set for 2016! At least it would be out by 2018. Six years later and even I mental project SC’s beta for 2025. And WoW might implode by then as its own WoW-killer. What remains might be just another mmo. No one would notice or care if another mmo would “kill” or surpass it.

Reader
Arktouros
Keldyn
Reader
Keldyn

Delicious….

*reaches for more popcorn.

Reader
Kickstarter Donor
Ken from Chicago

Lawsuits lets reporters and the public look into previously private business documents during discoveery and trials! 😱😊

Fisty
Reader
Fisty

I liked Asvarduil’s comment there.

“Ok, so now the real customers have been hurt by ActiBlizz’s misbehavior.”

Reader
IronSalamander8 .

Oh, that’s delightful.

Lighthope
Reader
Lighthope

WoW revenue up, but MAU down.

Blizzard’s calculus must be working. Support fewer players, but those fewer players spend more.

Things seem to be working just fine.

I really do think they are going to spread out the releases, now that they know the addicted will continue to pay.

Reader
Patreon Donor
Loyal Patron
Schlag Sweetleaf

Profits over people, such a familiar tune ...

bobby fiddles blizzard burns.jpg
Reader
Jeremy Barnes

Hi, I’m Bobby.. you said profits and then I kinda zoned out… could you repeat “profits” again?

Reader
Bruno Brito

Jen Oneal answers by talking up developer passion and team expansion, saying that when people feel “safe and supported” the game development takes care of itself.

Uh, yeah…no. Things must be overseen to be kept steady. You idiots thought the same and now that the whistle blew, you’re going with the same PR? Go fucking oversee your goddamn subsidiary. Do your job.

Reader
Loyal Patron
Patreon Donor
Kickstarter Donor
Paragon Lost

Blizzard is dead to me I’ve decided. They keep doubling down on doing the wrong thing, I refuse to support that. There would have be serious effort on their part with evidence showing us that they’re doing so before I would even ever consider coming back.

Reader
traja

In terms of player numbers Blizzards biggest problem is that they are just not releasing new games. Overwatch was the last one and that was in 2016. That is a long time to try and maintain MAUs on existing products.

Reader
Kickstarter Donor
Greaterdivinity

https://www.ign.com/articles/special-report-the-inside-story-of-blizzards-departures-and-a-company-at-a-crossroads

IGN has a great piece on the context around this. Sounds like Blizzard banked on the development incubator but that it hasn’t begun paying dividends yet. Also the known budget issues now that Blizzard no longer has access to “endless budgets”, for better or worse.