Survival MMO The Day Before is abruptly delayed to November over an apparent trademark dispute



Just a few days ago, we refreshed your memory on The Day Before, a survival MMO that was supposed to be releasing raw gameplay footage by the end of January, with a launch set for March. Neither of those things appears to be happening now, as the game vanished from the Steam store last night, leading players to assume some sort of nefarious scheme.

Studios FNTSTIC and MYTONA now admit that they never trademarked the game’s name and that it wasn’t trademarked back in January of last year when the game was announced. The duo claim that a “private individual” trademarked the game’s name after that announcement, and the removal from Steam is a result of a trademark dispute.

The “private individual” appears to be a South Korean named Sun Jae Lee; it’s his only trademark in the US, though he has multiple patents for battery-related tech too. His first application date for The Day Before mark, we note, was actually May 21st, 2021 – over half a year before FNTASTIC’s announcement. But it wasn’t finalized until later last year.

As a result of the dispute, FNTASTIC says it must delay its launch from March to November – there’s no real explanation for the selection of that date – and that it must consult with attorneys before releasing the footage it promised. It’s unclear why the game’s name can’t just be changed so development and release can proceed, given that it’s not exactly a memorable name for a video game to begin with. Eurogamer further points out that the developers’ comments about “[releasing] the best possible game” and “[delivering] the best game possible” suggest that there’s a lot more going on than a legal dispute as it sounds more like development issues than trademark problems.

Needless to say, the game’s Discord, Steam forums, and social media are a mess right now as there’s a lot of disbelief about the real rationale for the massive delay.

Source: Twitter
January 27
As MMO Fallout’s Connor noted, studio FNTASTIC told IGN in an interview – after telling the public the delay was the result of the trademark dispute – that it was actually already planning to “move the game’s release and announce it with” Mytona in that gameplay video, now also delayed. “So to be on the safe side, to ensure there are no more transfers, we, along with the publisher, chose November 10. that is a safe date, given the trademark dispute.” That certainly explains why the delay announcement sounds more like a delay for quality and incompleteness reasons, though it doesn’t explain all the lying.
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