Do you like H1Z1: King of the Kill? That’s a trick question; just a quick glance at the game’s Steam page would reveal that no one likes it. It has a 59% rating from reviews, it’s covered in reviews saying that the game is a buggy and unfinished mess that’s never going to be as developed as it could be, and in Steam’s performance charts it… winds up being one of the top-played games. Despite all of that. So perhaps there’s something to learn here.
It turns out that while a lot of players will vociferously point out how much they dislike the game, that doesn’t stop people from playing it and streaming it whilst enticing others to do the same. The result is a game which is unpopular in discussion but quite popular in terms of actual units sold and hours logged, i.e. the metric that the designers actually care about. So if you really dislike the game and the focus it’s gotten by Daybreak, perhaps a solution to that would involve… well, actually not playing it.
